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If you sell a service, you know that reputation is everything. Potential clients need to see you as credible, knowledgeable, and trustworthy. There are many ways to build that reputation, and few compare to marketing with a book.

Diane Eble's blog - copious information on book publishing, marketing, virtual book tours, teleseminars etc

A first-time author, a virtual unknown, can have his book rapidly climb to the top of just about every best-seller list. But that's what Timothy Ferriss of The 4-Hour Workweek did in 2007, and the way he did it was just as remarkable as what he achieved. Here, the Write to Done blog interviews Tim on his book.

Many freelance health care journalists are interested in writing books, and one way of tapping this market is to work with an author as a ghostwriter or collaborator. You write the book - and get a nice fee - and the author/expert gets most of the glory. Busy writers can make more than $100,000 annually.

Post excerpts of both fiction and non-fiction books. Readers can comment.

The publishing industry is changing as are reading habits. Paperbacks are out, ebooks are in; bookshops are closing, Internet sales are booming. So where does this leave the poor old reader? How does he find the books he really wants to read and once he has does he need to do anything about it? Can a reader be content that he's done his bit if he's bought and read a book? Does an author have any right to expect more from him?

Michael R. Drew's blog on the book publishing industry. Includes categories such as building your own promotional platform.

Internationally renowned bestselling author Lawrence Block has told Dbreaders.com about his special attitude to e-reading and his vision of the e-books industry prospects.

We complain about having to market our books. It is tough and I wish there were more and better missiles for the War on Anonymity. A few things to keep in mind:

Societies are comprised of institutions. Wherever there are rules there are institutions. In an era of free market democratic capitalism, some vital institutions that make societies to be prosperous, are either ignored or taken for granted. This is not surprising knowing there has been institutional evolution over time and contemporary strong institutions are results of historical institutions. This book illustrates historical collective social institutions that are catalysts for modern day's economic successes, and lack of such historical institutions contribute to economic failures in some nations especially nations of sub-Saharan Africa.

Whether you want to have articles created for article marketing or you want to write a book this lens will teach you how to work with your ghostwriter.