Changing Higher Education: Who are our customers for education? I. The employer as cust... - 0 views
www.changinghighereducation.com/...who_are_our_cus.html
education he customers student knowledge chain
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Perhaps, instead of viewing students and their parents as our customers for education, we should view the future employers of our students as our real customers
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Andrew Stewart on 25 Apr 09All sorts of tie ins i.e. curriculum design through employer engagement
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described higher education as being in the knowledge chain management business(What business are we in?, March 1, 2006)
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graduates become a key part of the knowledge supply chain which moves knowledge from the creators and explicators to the users
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provide the student with skills and knowledge that will enable the future employer to better succeed in a knowledge economy
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they also challenge us because they find our graduates can’t write or speak well enough, do not think critically or creatively enough, and don’t know enough about the world outside their field
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educational experience emphasizes development of fundamental basic skills that will have lifetime utility such as critical thinking, creativity, entrepreneurship, communication, cultural understanding, etc
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Rather they are “independent partners” who have invested in an education that will enable them to become valued contributors to their institution’s knowledge chain
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Thus one might envisage that competition in quality and scope of continuing education might soon become a significant element of higher education.