So, developers are going to be forced to build two versions of their web pages if they care about reaching me as a customer and one of those versions will need to have no Flash or Silverlight (Apple is also resisting including Microsoft’s Silverlight platform).
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Frankly, the first thing I do on a fresh install of any OS is to get a browser (Chrome or Firefox) and install a Flash blocking plug-in/add-on. Flash-based adverts are PIA. If I have options instead of Flash, I go for it. Heck, I don't even have Silverlight or Adobe AIR installed. I prefer my devices to be Flash-free! Apple is doing a great thing and hoping that Google will continue dumping Flash in favor of HTML5 (but they just bought a Flash-based web service, Picnik).And oh, Flash-based sites are problematic to the visually-impaired - no screen readers.
The Three-E Strategy for Overcoming Resistance to Technological Change (EDUCAUSE Quarte... - 0 views
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According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”
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According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”
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Shaping user behavior is a “soft” problem that has more to do with psychological and social barriers to technology adoption. Academia has its own cultural mores, which often conflict with experimenting with new ways of doing things. Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.
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First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This "Three-E Strategy," if applied properly, has been at the core of every successful technology adoption throughout history.
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