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So, developers are going to be forced to build two versions of their web pages if they care about reaching me as a customer and one of those versions will need to have no Flash or Silverlight (Apple is also resisting including Microsoft’s Silverlight platform).

Frankly, the first thing I do on a fresh install of any OS is to get a browser (Chrome or Firefox) and install a Flash blocking plug-in/add-on. Flash-based adverts are PIA. If I have options instead of Flash, I go for it. Heck, I don't even have Silverlight or Adobe AIR installed. I prefer my devices to be Flash-free! Apple is doing a great thing and hoping that Google will continue dumping Flash in favor of HTML5 (but they just bought a Flash-based web service, Picnik).And oh, Flash-based sites are problematic to the visually-impaired - no screen readers.