n the mid 1960s, Marshall McLuhan explained that conventional literacy caused us to trade an ear for an eye, and in so doing, trade the social context of the oral tradition for the private point of view of reading and writing. To him, television was the first step in our "retribalization," providing a common social experience that could serve as the basis for dialogue in the global village.2
However, television told someone
else's story, not ours. It was not until Web 2.0 that we had the tools to come full circle and produce and consume social narrative in equal measure. Much of the emerging nature of literacy is a result of inexpensive, widely available, flexible Web 2.0 tools that enable anyone, regardless of technical skill, to play some part in reinventing literacy.
Michael Wacker on 10 Dec 09Previously I talked about how to cite Twitter and Facebook posts or feeds in general, which you can do quite easily by mentioning the URLs in text (with no reference list entries required). Today I address some of the issues pertaining to citing particular posts, which require both reference list entries and in-text citations. As you may have noticed, the Publication Manual does not give specific guidance on how to do this. This is an evolving area, and blog discussions will be considered as we create guidelines related to these new references sources for future APA Style products.
