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Michael Wacker

Google Maps tips for life - 2 views

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J Black

Little Love for the Mobile Web in App-Adoring World - Advertising Age - Digital - 0 views

shared by J Black on 07 Jul 10 - Cached
  • What's more, phones will overtake PCs as the most common device to access the internet worldwide by 2013, according to a study from information-technology research company Gartner. So why are mobile sites taking a backseat to iPhone apps? Blame the Apple aura.
  • by presenting a user experience never before seen in mobile.
  • Apps can also use other hardware features on a phone, like its camera or compass, while mobile sites can only really tell where a user is located. Plus, with slow-load speeds, categories popular in apps, such as gaming, are not feasible on the web. Because an app runs offline, users don't have to worry about a slow or spotty network connection.
  • ...13 more annotations...
  • It remains to be seen how long the iPhone app addiction will last, but the mobile web -- what Mr. Outlaw calls "device-agnostic" since it works on any operating system -- will eventually break through when the iPhone buzz dies down and the consumer can get equally rich app experiences on non-Apple operating systems.
  • "App development is not easily scalable," said Mr. Outlaw. It's expensive and time-intensive to get apps on different phones.
  • iPhone's slice of the pie will shrink as more feature-phone users sign up for their first smart device.
  • Right now we're in the Age of the App, but as browsers become more sophisticated, mobile websites will be on the rise and users will barely be able to tell the difference between the app experience and the browser,"
  • "The mobile web will have to be addressed this year," said Mr. Ting. "If you don't have a mobile website up now, it's going to feel like the year 2000, when brands didn't have websites up."
  • Don't just re-create a PC website for mobile, but pare down content for exactly what consumers are looking for on that device. "When you're on the phone, it's a different context," he said. "Consumers are snacking on content; they don't want the full experience." Good mobile websites should feel like apps for consumers. New features like drop-down menus and expandable panels are expected soon. The little things, like a mobile site that redirects when a user taps in the web URL, will make mobile-web adoption smoother.
  • People don't care whether it is a web site or an application. All they care about is they can do "x" simply and pleasantly.
  • . All they care about is they can do "x" simply and pleasantly.
  • If you are trying to decide whether you should build an app or a mobile web site, you probably need to step back and think about a bigger problem - why you aren't able (or are unwilling) to build both.
  • With the release of HTML 5.0 developers will be able to take advantage of GPS, accelerometer, design, etc that will make mobile sites similar to apps in terms of functionality.
  • A game makes more sense on an app but a shopping site may find a happier home on the mobile web. This is because a mobile web developer has a choice of a number of online payment options for a limited fee. Where an iPhone developer must use iTunes and give up 30% of the revenue.
  • "mobile touch web" when deployed with the tools that HTML-5 promises to deliver will be the next important phase towards consuming content on demand and further penetration of location based services (including point of purchase)
  • Engagement may be measured by increased time per session, high frequency of sessions, interactions, and/or some combination thereof.
J Black

Clay Shirky: 'Paywall will underperform - the numbers don't add up' | Technology | The ... - 0 views

  • His predictions for the fate of print media organisations have proved unnervingly accurate; 2009 would be a bloodbath for newspapers, he warned – and so it came to pass. Dozens of American newspapers closed last year, while several others, such as the Christian Science Monitor, moved their entire operation online. The business model of the traditional print newspaper, according to Shirky, is doomed; the monopoly on news it has enjoyed ever since the invention of the printing press has become an industrial dodo. Rupert Murdoch has just begun charging for online access to the Times – and Shirky is confident the experiment will fail."Everyone's waiting to see what will happen with the paywall – it's the big question. But I think it will underperform. On a purely financial calculation, I don't think the numbers add up." But then, interestingly, he goes on, "Here's what worries me about the paywall. When we talk about newspapers, we talk about them being critical for informing the public; we never say they're critical for informing their customers. We assume that the value of the news ramifies outwards from the readership to society as a whole. OK, I buy that. But what Murdoch is signing up to do is to prevent that value from escaping. He wants to only inform his customers, he doesn't want his stories to be shared and circulated widely. In fact, his ability to charge for the paywall is going to come down to his ability to lock the public out of the conversation convened by the Times."
  • Cognitive Surplus; Creativity and Generosity in a Connected Age.
  • It proves, Shirky argues, that people are more creative and generous than we had ever imagined, and would rather use their free time participating in amateur online activities such as Wikipedia – for no financial reward – because they satisfy the primal human urge for creativity and connectedness.
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  • Just as the invention of the printing press transformed society, the internet's capacity for "an unlimited amount of zero-cost reproduction of any digital item by anyone who owns a computer" has removed the barrier to universal participation, and revealed that human beings would rather be creating and sharing than passively consuming what a privileged elite think they should watch. Instead of lamenting the silliness of a lot of social online media, we should be thrilled by the spontaneous collective campaigns and social activism also emerging. The potential civic value of all this hitherto untapped energy is nothing less, Shirky concludes, than revolutionary.
  • Which is to say that, if in 1994 you'd wanted to understand what our lives would be like right now, you'd still be better off reading a single copy of Wired magazine published in that year than all of the sceptical literature published ever since."
  • The one point of agreement between internet utopians and sceptics has been their techno-deterministic assumption that the web has fundamentally changed human behaviour.
  • But I'm saying if the new technology creates a new behaviour, it's because it was allowing motivations that were previously locked out. These tools we now have allow for new behaviours – but they don't cause them."
  • But even if he's right, and the internet has merely unveiled ancient truths about human behaviour, isn't it still legitimate to feel a little bit dismayed by Facebook's revelation of almost infinite narcissism?
  • Look, we got erotic novels, first crack out of the box, once we had printing presses. It took a century and a half for the Royal Society to start publishing the first scientific journal in English. So even with the sacred printing press, the first things you get serve the basest human urges. But the presence of the erotic novels did not prevent us from pressing the printing presses into the service of the scientific revolution. And so I think every bit of time spent fretting about the fact that people have base desires which they will use this medium to satisfy is a waste of time – because that's been true of every medium ever launched."
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    "If you are reading this article on a printed copy of the Guardian, what you have in your hand will, just 15 years from now, look as archaic as a Western Union telegram does today. In less than 50 years, according to Clay Shirky, it won't exist at all. The reason, he says, is very simple, and very obvious: if you are 25 or younger, you're probably already reading this on your computer screen. "And to put it in one bleak sentence, no medium has ever survived the indifference of 25-year-olds.""
J Black

Top News - New Smithsonian chief eyes ed tech - 0 views

  • At the same time, "International test scores show American children falling further behind those of most of the other developed nations at the very time our competitors are focused on winning the battle for technology-based jobs," said Clough during his installation ceremony.
  • "It is no longer acceptable for us to share only 1 percent of our 137 million specimens and artifacts in an age when the internet has made it possible to share them all."
  • Clough's goal is to digitally photograph or scan each object and publish it online, accompanied by curatorial content from Smithsonian experts.
J Black

Cool Cat Teacher Blog: Basics for Beginners: What is Web 2.0? - 0 views

  • Some important things for students to understand related to today's lesson (this is NOT a comprehensive list!) Hypertext based, contextual writing Proper ways to connect, network, and share information Internet etiquette (called netiquette) How to customize or "mash up" the internet using something called RSS readers (we'll cover this in a later lesson) like igoogle, Google Reader, Netvibes, or Pageflakes. How to successfully share and publish multimedia and text in various forms on the Internet 
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    Basics for Beginners: What is Web 2.0?
Jason O'Quinn

CORRECTED - Technology Reshapes America's Classrooms - NYTimes.com - 0 views

    • Jason O'Quinn
       
      Good read here... computer-based classrooms and online education are not only the wave of the future-- the future is now.
J Black

The End in Mind » A Post-LMS Manifesto - 0 views

    • J Black
       
      This is a very profound statement that we should closely look at. Do LMS do nothing more than perpetuate the traditional classroom model?
  • Technology has and always will be an integral part of what we do to help our students “become.” But helping someone improve, to become a better, more skilled, more knowledgeable, more confident person is not fundamentally a technology problem. It’s a people problem. Or rather, it’s a people opportunity.
  • The problem with one-to-one instruction is that is simply doesn’t scale. Historically, there simply haven’t been enough tutors to go around if our goal is to educate the masses, to help every learner “become.”
  • ...10 more annotations...
  • Through experimental investigation, Bloom found that “the average student under tutoring was about two standard deviations above the average” of students who studied in a traditional classroom setting with 30 other students
  • We can extend, expand, enhance, magnify, and amplify the reach and effectiveness of human interaction with technology and communication tools, but the underlying reality is that real people must converse with each other in the process of “becoming.”
  • Because the LMS is primarily a traditional classroom support tool, it is ill-suited to bridge the 2-sigma gap between classroom instruction and personal tutoring.
  • undamentally human endeavor that requires personal interaction and communication, person to person.
  • here is, at its very core, a problem with the LMS paradigm. The “M” in “LMS” stands for “management.” This is not insignificant. The word heavily implies that the provider of the LMS, the educational institution, is “managing” student learning. Since the dawn of public education and the praiseworthy societal undertaking “educate the masses,” management has become an integral part of the learning. And this is exactly what we have designed and used LMSs to do—to manage the flow of students through traditional, semester-based courses more efficiently than ever before. The LMS has done exactly what we hired it to do: it has reinforced, facilitated, and perpetuated the traditional classroom model, the same model that Bloom found woefully less effective than one-on-one learning.
  • n the post-LMS world, we need to worry less about “managing” learners and focus more on helping them connect with other like-minded learners both inside and outside of our institutions.
  • We need to foster in them greater personal accountability, responsibility and autonomy in their pursuit of learning in the broader community of learners. We need to use the communication tools available to us today and the tools that will be invented tomorrow to enable anytime, anywhere, any-scale learning conversations between our students and other learners
  • However, instead of that tutor appearing in the form of an individual human being or in the form of a virtual AI tutor, the tutor will be the crowd.
  • The paradigm—not the technology—is the problem.
  • Building a better, more feature-rich LMS won’t close the 2-sigma gap. We need to utilize technology to better connect people, content, and learning communities to facilitate authentic, personal, individualized learning. What are we waiting for?
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    A very insightful look into LMS use and student achievment. Highly recommended read for users of BB or Moodle.
Michael Wacker

10 Steps To Be A Blogging School | Burcu Akyol's Blog - 1 views

  • 10 Steps To Be A Blogging School
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    "In this article, I would like to share the 10 steps for being a blogging school. This is the way I decided to follow based on my experiences as a teacher and blogger. Maybe, before writing this kind of a blog post, I should wait until the experience proves to be successful. So please remember: These are not proven success steps to be a blogging school but my ideas might help you generate your own."
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