In this video by Lisa Gansky, author of The Mesh, talks about the intergration of business in the online community and the transformation business is going through to communicate/connect/mesh with the public.
This article raised a lot of good points and questions that have to do with gaming and where it is going in the future. It looks at the topic in different directions like group dynamics, game motivation, in-game behavior, and game play communication. The article also looks at the levels of hostility that may be associated with most online multi player games.