...what we know from neuroscience, from looking at the brain scans of people that are always rushing around, who never taste their food, who are always going from one task to another without actually realizing what they're doing, is that the emotional part of the brain that drives people is on sort of high alert all the time... When people think that 'I'm rushing around to get things done,' it's almost like, biologically, they're rushing around just as if they were, you know, escaping from a predator. That's the part of the brain that's active. But nobody can run fast enough to escape their own worries.
Christa Engelmann on 24 Aug 10When we use the Web today we treat the most fundamental scenarios as separate activities. Search takes us from many things to one, browsing moves us from one thing to another, and recommendations expose affinities that enable us to explore related topics. Can we do better by combining these scenarios into a more unified experience?
