In the context of a social network, it is not a stretch to conceive of virtual
gifts as important objects, especially as their availability can be strictly
limited. Just think about the fervor consumers accord collectibles of all kinds,
from baseball cards to dolls to coins. If virtual items prove similarly
desirable, they are likely to be a big deal for consumers and marketers, as well
as a great tool to create useful word-of-mouth media.
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Deloitte Center for the Edge - 0 views
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"The Center for the Edge, part of Deloitte LLP, helps senior executives make sense of and profit from emerging opportunities on the edge of business and technology. What is created on the edge of the competitive landscape-in terms of technology, geography, demographics, markets-inevitably strikes at the very heart of a business. Our mission is to identify and explore emerging opportunities related to big shifts that aren't yet on the senior management agenda, but ought to be. While we're focused on long-term trends and opportunities, we are equally focused on implications for near-term action, the day-to-day environment of executives."
Unlocking the elusive potential of social networks - McKinsey Quarterly - Marketing - D... - 0 views
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A commitment to being useful in social-media activities means a commitment to creating only high-quality interactions.
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