Mobile advertising is typically receiving $1 to $10 cost per mil (CPM) - the typical pricing metric in the advertising business. This amount is no better than the broad-based, online ads and spam that we all ignore. Given the intelligence and location information that is inherent in mobile advertising, mobile should get something closer to the $50 to $80 CPM achieved from video on demand (VoD), or at least closer to the $30 to $40 CPM garnered by local cable TV.
1More
1More
How the Bitcoin protocol actually works | DDI - 0 views
In-Bus Wifi - 3 views
Best of Location Services - 3 views
1More
How Europe is totally owning our in-flight electronics policy, again - 1 views
‹ Previous
21 - 40
Next ›
Showing 20▼ items per page