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Sidney Burks

Wi-Fi: New Business Models Create Real Value for Service Providers  [Service ... - 3 views

  • Mobile advertising is typically receiving $1 to $10 cost per mil (CPM) - the typical pricing metric in the advertising business. This amount is no better than the broad-based, online ads and spam that we all ignore. Given the intelligence and location information that is inherent in mobile advertising, mobile should get something closer to the $50 to $80 CPM achieved from video on demand (VoD), or at least closer to the $30 to $40 CPM garnered by local cable TV.
  • We are observing these differences in the advertising marketplace. Cisco research reveals that one Wi-Fi service provider is achieving a $24 CPM in a mall in Canada and another is commanding $40 CPM for a mall in Singapore. One operator is even reporting a $350 CPM for Wi-Fi-based advertising in a high-end mall in Dubai.
Sidney Burks

Nomi · Omnichannel Marketing Platform - 2 views

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    On top of Cisco, presence and superficial analytics.. not attractive
Sidney Burks

Joingo - 0 views

shared by Sidney Burks on 17 Nov 13 - No Cached
    • Sidney Burks
       
      Uses Cisco MSE platform, along with whitelabel mobile app. Zone location and message targeting www.joingo.com
Sidney Burks

Nearbuy - Guest Wi-Fi for Omnichannel Retail - engage omnichannel shoppers - 0 views

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    Seems to be aimed at chain retailers (competition). API could be worth a look.. need more info. Detection, and low Engagement
Sidney Burks

Euclid - Breakthrough analytics for offline retail - 2 views

shared by Sidney Burks on 17 Nov 13 - No Cached
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    Full analytics platform to help retailers make data-driven decisions
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