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Criteo déploie son offre publicitaire sur le mobile à l'international

Nous sommes désormais capables de fournir des publicités pertinentes et personnalisées sur tous les appareils mobiles leaders et de les optimiser en temps réel afin de maximiser les ventes.

Mobile advertising is typically receiving $1 to $10 cost per mil (CPM) - the typical pricing metric in the advertising business. This amount is no better than the broad-based, online ads and spam that we all ignore. Given the intelligence and location information that is inherent in mobile advertising, mobile should get something closer to the $50 to $80 CPM achieved from video on demand (VoD), or at least closer to the $30 to $40 CPM garnered by local cable TV.

We are observing these differences in the advertising marketplace. Cisco research reveals that one Wi-Fi service provider is achieving a $24 CPM in a mall in Canada and another is commanding $40 CPM for a mall in Singapore. One operator is even reporting a $350 CPM for Wi-Fi-based advertising in a high-end mall in Dubai.

Le groupe G7 annonce que 2.000 des taxis qui circulent sous ses couleurs embarqueront bientôt un point d'accès permettant de se connecter en WiFi à un modem lui même relié au monde extérieur en 4G. Le service sera proposé gratuitement.