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Contents contributed and discussions participated by Sidney Burks

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Sidney Burks

Most mobile data will soon be offloaded to Wi-Fi networks, says Juniper Research | ZDNet - 0 views

www.zdnet.com/ys-juniper-research-7000016750

shared by Sidney Burks on 19 Nov 13 - No Cached
  • Sidney Burks on 19 Nov 13
     
    This is why they're putting hotspots up all over the place (The carriers) They're planning on using their own networks to do the data offloading themselves.. saving themselves money
Sidney Burks

Boston policemen complain about new plan to watch their movements | Ars Technica - 0 views

arstechnica.com/...via-gps-to-improve-dispatching

shared by Sidney Burks on 19 Nov 13 - No Cached
  • Sidney Burks on 19 Nov 13
     
    Boston Police don't want their movements tracked
Sidney Burks

20 ideas for Rich Media Mobile Ads - 0 views

www.fitdigital.co.uk/...deas-for-rich-media-mobile-ads

ideas

shared by Sidney Burks on 19 Nov 13 - No Cached
  • Sidney Burks on 19 Nov 13
     
    @ian This is what you were thinking of today.. ways to provide creative ad interactions.. Here are 20 ideas
Sidney Burks

Why China is Leading the Global Rise of Bitcoin - 0 views

www.coindesk.com/na-leading-global-rise-bitcoin

shared by Sidney Burks on 18 Nov 13 - No Cached
  • BTC China, beat Mt. Gox and Bitstamp to become the world’s highest volume bitcoin exchange
  • this week, BTC China secured $5m in funding from Lightspeed Venture Partners‘ local arm Lightspeed China to expand its operations further.
  • The entry and exit points aren’t free, with a 0.5% Tenpay (China’s PayPal equivalent) cash in/out fee, and a 1% bank transfer fee.
  • ...5 more annotations...
  • Kapron bought 10 BTC in the US through CoinBase, sent it directly to BTC China and withdrew the money in CNY, which “takes 20 minutes or less once you know what you’re doing”.
  • There’s BTC China’s no-fee trading for starters.
  • Capital controls in China are strict. It’s easy to bring money into the country, but getting it out (to invest or spend) is more difficult.
  • it is far from a popular payment option.
  • ust last week, a (supposedly) Hong Kong-based exchange called GBL went missing in action, taking with it $4.1m in its customers’ wealth.
  • Sidney Burks on 18 Nov 13
     
    To read about bitcoin china
Sidney Burks

How Europe is totally owning our in-flight electronics policy, again - 1 views

www.washingtonpost.com/...light-electronics-policy-again

shared by Sidney Burks on 18 Nov 13 - No Cached
  • Sidney Burks on 18 Nov 13
     
    3G/4G to become available on planes in Europe
Sidney Burks

In-Bus Wifi - 3 views

verticals
started by Sidney Burks on 17 Nov 13 no follow-up yet
  • Sidney Burks
    #1 Sidney Burks on 17 Nov 13
     

    Product: Wifi in RATP bussystem


     


    Business Model:


    Costs



    • Hardware

    • Installation

    • Maintainance

    • Internet Access

    • Server Operations


    Revenue:


    When a  passenger connects to the free wifi, they are forced to hold their finger on an add for 5 seconds, every 10 minutes.  This interaction with the ad provides revenu for ividata (more than the cost of the platform, connectivity, and maintenance)


     


    Partners:



    • RATP - provided value added services fr customers, no cost to them


    (no cost is never true, we need to more accurately evaluate their costs, and minimize them)


     


     

Sidney Burks

Best of Location Services - 3 views

best of
started by Sidney Burks on 17 Nov 13 no follow-up yet
  • Sidney Burks
    #1 Sidney Burks on 17 Nov 13
     
    Consumer:

    - offer points, instead of discounts (ShopKick)
    - points useable across merchants, or redeemable for prizes (Amazon, Starbucks certificates)


    Merchant
    - Send consumer a targeted email once they enter your store
etiennea

Criteo en négociation en vue d'acquérir l'email retargeter Tedemis - 3 views

tedemis
started by etiennea on 17 Nov 13 no follow-up yet
  • Sidney Burks
    #2 Sidney Burks on 17 Nov 13
     
    I like it.. that's an element to put on our list of "best things"
Sidney Burks

Euclid - Breakthrough analytics for offline retail - 2 views

euclidanalytics.com

cisco

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Sidney Burks on 17 Nov 13
     
    Full analytics platform to help retailers make data-driven decisions
Sidney Burks

Nomi · Omnichannel Marketing Platform - 2 views

www.getnomi.com/index.html

cisco

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Sidney Burks on 17 Nov 13
     
    On top of Cisco, presence and superficial analytics.. not attractive
Sidney Burks

Nearbuy - Guest Wi-Fi for Omnichannel Retail - engage omnichannel shoppers - 0 views

www.nearbuysystems.com/...guest-wifi.html

cisco

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Sidney Burks on 17 Nov 13
     
    Seems to be aimed at chain retailers (competition). API could be worth a look.. need more info. Detection, and low Engagement
Sidney Burks

Aisle411 - Drive Store Visits, Loyalty & Basket Size | aisle411 - 0 views

aisle411.com/ore-visits-loyalty-basket-size

maps grocery

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Sidney Burks on 17 Nov 13
     
    Searchable store maps, not so interesting
Sidney Burks

TapIt - Mobile Advertising Network | Mobile Monetization | Publishers - 0 views

www.tapit.com/publishers

monetization

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Sidney Burks on 17 Nov 13
     
    Ad network that we could join as a publisher for monetization
Sidney Burks

Joingo - 0 views

www1.joingo.com

cisco app

shared by Sidney Burks on 17 Nov 13 - No Cached
    • Sidney Burks
      Sidney Burks on 17 Nov 13
       
      Uses Cisco MSE platform, along with whitelabel mobile app. Zone location and message targeting www.joingo.com
Sidney Burks

AmEx is the king of check ins - and it could own local | VentureBeat - 0 views

venturebeat.com/...eck-ins-and-it-could-own-local

shared by Sidney Burks on 17 Nov 13 - No Cached
  • Yelp provides near universal coverage in the United States, but it still doesn’t have enough information to provide useful recommendations.
  • It’s complete, not aspirational.
    • Sidney Burks
      Sidney Burks on 17 Nov 13
       
      Importance of transaction data in recommender systems, vs social data
  • ...11 more annotations...
  • It’s validated.
  • It is harder to spam. Restaurant owners and competitors can’t manipulate their ratings given the volume of data.
  • It doesn’t suffer from a sample bias like Yelp does.
  • Yelp has 27.6 million reviews in its entire history, about 20% of which are spam.
  • Recommend restaurants based on other restaurants you’ve visited. People who regularly go to Applebee’s might get more chain restaurants, people who eat at fancy places will get more fancy places.
  • Make recommendations based on budget. Unlike local sites that rely on users to give price ranges, AmEx knows what the typical transactions are.
  • Tell me what businesses are open on a holiday. It’s Memorial Day and I don’t know what’s open. By collecting and analyzing real-time swipe data, AmEx could tell me where I can go. (Presumably businesses that are swiping transactions are open.)
  • I’ve asked AmEx executives at various levels for data and the answer is always the same: no.
  • AmEx also does not currently have SKU-level data.
  • With SKU-level data, AmEx likely would have allowed the Brookstone charge to go through, knowing that Pan Am cufflinks fit with my profile as an aviation buff.
  • Large retailers like Amazon are unlikely to share SKU-level data with transaction processors. That data is too valuable. But smaller retailers might. At a much smaller scale, that’s what the small businesses that use Square Register are doing.
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