Product: Wifi in RATP bussystem

 

Business Model:

Costs

• Hardware


• Installation


• Maintainance


• Internet Access


• Server Operations

Revenue:

When a  passenger connects to the free wifi, they are forced to hold their finger on an add for 5 seconds, every 10 minutes.  This interaction with the ad provides revenu for ividata (more than the cost of the platform, connectivity, and maintenance)

 

Partners:

• RATP - provided value added services fr customers, no cost to them

(no cost is never true, we need to more accurately evaluate their costs, and minimize them)

 

 

Consumer:

- offer points, instead of discounts (ShopKick)
- points useable across merchants, or redeemable for prizes (Amazon, Starbucks certificates)


Merchant
- Send consumer a targeted email once they enter your store

I like it.. that's an element to put on our list of "best things"