Just because you find your data boring yourself, this does not have to be true for everyone else. Data is worth a lot in the right hands and nothing in the wrong ones. Money is worth the same to everyone, data varies in value depending on whether the person who has it is able to merge, match, cluster, compare it.

This discrepancy has made it relatively easy to connect an anonymous line of data to a specific person: if a private detective is searching for someone in New York City and knows the subject is male, is 30 to 35 years old and has diabetes, the sleuth would not be able to deduce the man's name-but could likely do so quite easily if he or she also knows the target's birthday, number of children, zip code, employer and car model.