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"A scammer paid Facebook's parent company $7,000 to reach up to 100,000 people in Australia with a deepfake A Current Affair video featuring altered versions of Jim Chalmers, Dick Smith, Andrew Forrest and Gina Rinehart, data reveals. Smith issued a warning to the public earlier this week after a video began circulating on Facebook and Instagram in recent weeks. The video was designed to appear like a segment on A Current Affair, featuring host Ally Langdon seemingly interviewing the treasurer and the rich listers about an investment opportunity."

"The piece is meant to be a commentary on the collection and use of private data by tech companies, as Posters explained. "The fact that citizens' data - including intimate knowledge on political leanings, sexuality, psychological traits and personality - are made available to the highest bidder shows that the digital influence industry and its associated architectures pose a risk not only to individual human rights but to our democracies at large.""