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Define SEO. Describe the ten ways to improve a SEO. all nov 10 kuni

Define SEO. SEO, (Search Engine Optimization) is a way of ensuring that your Web site shows up high in the rankings of search engines. Describe the ten ways to improve a SEO. 1. Learn Basic HTML- To do SEO yourself, you need to have a rudimentary understanding of HTML programming. 2. Understand the Difference Between Search Engines- There are basically four types of search engines in use today, (Google, Yahoo!, Bing, Altavista) and each has different methods of ranking sites. 3. The Quick Fix: Meta-Titles- it is important to include keywords in your meta-title that are relevant to your Web site. 4. The More Links, The Better- It is important to have a high number of quality links to your website from other similar websites. 5. The Content of Your Content Matters- Search engines also have the technology to look at the actual content or words you put on your page. So, if a user types in a search for a particular keyword, the more often that keyword appears on your site, the more weight your site will receive, and the higher it will probably be ranked. 6. What About Keywords?- Meta-keywords are something you find in the source code of a Web page. They serve no other purpose than to try to convince search engines that a Web site should be highly ranked. 7. Experiment- The best way to improve your search engine ranking is to continue to experiment with different meta-titles, meta-keywords, content, and linking strategies. 8. Avoid Dirty Tactics- There are many ways to try to trick search engines, but if the search engine discovers your tricks, it may ban your website completely. 9. Paid-Inclusion is an Option- you can guarantee that a search engine will see your Web site, and that your Web site will be ranked if you pay either pay a one-time or annual fee. 10. When in Doubt, Use a Professional- Many Web site designers have full-time SEO personnel to make sure that your website is highly ranked.

Why did Google improve its search algorithm? all nov 9 Kong

Google improved its search algorithm so they can stay up-to-date. Since that information is travels very fast with the internet, Google will need to keep the information on their search engine fresh. Its new algorithm update will prioritize most recent news about the current events, latest sports results, and most recent information.

Describe the major areas of search engine optimization. m12 nov 10 alec

1. Building Quality Back Links to Your Website - the way to a better ranking is to have quality websites link to yours. Such as websites in you niche or social media websites. If your site has these types of links search engines are more likely to give you website a higher ranking. 2. Anchor Text in Back Links - using anchor text also gets you a higher ranking, for example: if you use the URL www.sourcelinemedia.com - then the search engine only sees the site domain as part of its rankings. If you use anchor text such as Website Marketing and Design then search engines will rank you higher for anyone that searches for website marketing or website design. 3. On Page Optimization - Using key words helps to optimize your websites hits during a search. For example a site that has many key words relating to the information in its articles is more likely to get a hit on a search because the words relate to what they are searching. For example if you search Social Networking sites like Facebook, Twitter, and Tumblr would come up as the top few hits.

Explain how Google's algorithm works. Why is it hard to rank high? all nov 9 johny

The Google algorithm is also called as page ranking. Page Rank depends on the outstandingly democratic nature of the web via to enormous link structure as the sign of the values for each individual page. Google would understand a page A to page B as vote; it would look noticeably more at links age receiver and the sheer volume of votes. It would analyze what you are searching for and it would pick pages the most important page from the rest of the file that is relevant to your topic. Sometimes important pages wont answer you question. That's why Google page rank is combined with complicated text matching techniques to find the page that is important and similar to your question. Google does more then searching pages that has a match to your question it would examine the feature of the page content (satisfied) and that it would decide that is this page is a good match of your question. Because many websites don't have the possibilities to get highly ranked, because they also need to compete with other websites that comes from the company and they got millions of back links. For example you want to make a website about selling second hand stuff. When your going to try to search about second hand stuff it would directly show you E-Bay because it more popular and it has more views. The websites that you may been searching for must be on the 15 page or more then that because the web may have not enough back links or even none.

M12 analysis M13 brief sept 12-13 jen max

1. Identify the scenario. Business 2. Describe a social/ethical concern and the relationship of one primary stakeholder to the IT system in the article. Security is a social/ethical concern because it regards the security of the Database Servers that are used to store the Domain Names and IP addresses. With insufficient security, the database security can be breached by outsiders and be altered. The primary stakeholder is Group NBT, and is the domain name management firm of NetNames and Ascio whose DNS Databases were compromised in this attack. Their SQL commands were infiltrated by the hackers, so that the information stored on their DNS Database was altered, that made website visitors be re-directed to spam websites. 3. Describe the IT concepts and processes. Domain Name System (DNS) - The address book for the website that links the URL of websites to IP address numbers that computers use to visit a website. IP Address - The numbers that are separated by period dots that make up a website's numerical address of its location. (DNS) Database - A database is a massive spreadsheet with numerous data types and forms used to store large amounts of data (in this case, websites' domain names URL and their respective IP addresses.) SQL Injection - SQL stands for Structured Query Language, used for database manipulation. This is a hacking method by using the various layers present in SQL commands, by 'injecting' a hidden command that enables to create a loop hole for access and change the database information. This includes changing strings of commands in the original SQL command into malicious commands, that are executed when the altered SQL command is executed. http://msdn.microsoft.com/en-us/library/ms161953.aspx

4. Explain the relationship between the IT system referred to in the article and the concern presented above. The security of the DNS Databases run by NetNames and Ascio (two subsidiaries of domain name management firm Group NBT) is a concern. Their SQL commands were being altered and compromised, which resulted in the altered domain names and IP address links. Their relationship is that the concern is the IT system's (in this case the Database's) security. The IT system, Group NBT's Database, has a concern over it's security. The DNS Database system has a security concern because the hackers were able to alter the paths of redirecting certain websites to scam websites instead through a SQL Injection attack that manipulates the SQL command used to manipulate the domain name database. 5. Describe and evaluate the impact of a social/ethical issue on the stakeholders The social/ethical issue is security. The stakeholders are Vodafone, the Daily Telegraph, UPS, and four other websites, Turkish hackers (Turkguvenligi), and internet users who visited those seven websites within the hacking duration. This has an impact on their security issue because their database has already been compromised once, and unless they create a new system of security to prevent SQL injections, they will never be able to know when someone is changing their SQL command strings. They need to have someone constantly monitoring their SQL to see if there are any changes. The security issue impacts Group NBT because it makes their customers that use their services doubt the secure service because hackers were able to alter the redirection of customers to scam websites instead of their respective website. Therefore security, to a large extent, has an impact on Group NBT. 6. Explain and evaluate one solution to the issue identified. A solution to the issue identified by NBT was to further review their Database system to ensure customers of a more secure service, since it is impossible for a

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