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The benefit of social networking allowed a medium of communication, in order to spread and advertise the campaign of Obama. The widespread usage of facebook, myspace, and other popular social networking websites by users was used to promote Obama during the election. He was able to gain many supporters through advertising on these social networks. Rather then excessively spending money on campaigning, it allowed a easy medium of spreading knowledge. Often times a lot of money is spent on president campaigns, and the emergence of social networks as a tool in the campaign helped increase Obama's supporters-significantly increasing his votes.