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"E-textbooks show signs of finally gaining traction, although they still account for a smaller share of all textbook purchases than any method of acquiring a print textbook. Twenty percent of students in this year's survey either bought or "rented" an e-textbook this spring. Over all, electronic versions accounted for 9 percent of all textbook purchases."

if FWK (or other organizations) can find sustainability while distributing free digital textbooks, the textbook market could be dramatically altered. Because it is so hard to compete with "free," textbook prices would likely come down and eventually become only a small part of the cost of higher education. The potential for the disruption of the textbook publishing industry, as well as the potential savings to students, is enormous if one or more organizations can create a sustainable business model. Whether this can be done remains to be seen.

Why don't students like electronic textbooks if they like ebooks? The two differ. Ebooks typically often have a narrative structure,  they are usually pretty easy to read, and we read them for pleasure. Textbooks in contrast, have a hierarchical structure, the material is difficult and unfamiliar, and we read them for learning and retention. Students likely interact with textbooks differently than books they read for pleasure.

In 2009, JISC Collections commenced a new study to explore in more detail the e-textbook landscape in the UK and to work collaboratively with publishers and libraries to identify and pilot four potential e-textbook business models. The results and reports of this study are available to all. In addition to the reports, there are a number of case studies available from the university libraries that participated in the e-textbook trials which make excellent reading.

"the best chance to make an immediate and meaningful impact on the price of textbooks is to facilitate the merging of traditional and free content, allowing instructors to include exactly what is necessary, and freeing students from the rigid and expensive traditional offerings from academic publishers. In this model, "book" costs are lowered regardless of output format. If we are cognizant of ways of merging different types of content in order to get the biggest academic bang for the buck, we must also be mindful of methods to access this content; to break it apart, to "disaggregate" it from the traditional bounds of textbooks and to present it to students in an effective manner."

Warning: This is a vendor perspective...

Textbooks By Course | New & Used Books, eBooks, Rent Books Help your student body save big on textbooks. Create a completely free textbook exchange to let students trade books to each other.

According to the report, students said e-textbooks "somewhat" became part of their learning routine but didn't help them interact more with classmates or the professor, largely because most people didn't use the collaborative features. Mr. Wheeler noted that the students of professors who did annotate their e-textbooks reported having a better experience, since "these capabilities make the electronic text much more than just an alternative to a physical book."

"Textbooks on ScienceDirect offer today's libraries an exciting opportunity to provide new and highly valuable service to their patrons. Faculty can finally assign a textbook and/or various text/references and provide all students with easy access, giving them equal chance at succeeding because they have the assigned and recommended course content with no financial pressure to find or buy!"

Online, on demand access to one textbook (~$19/month) costs more than online, on demand access to every major movie, TV show, and song produced in the US in recent memory ($7.99 + $9.99 = $17.98/month). Really. One textbook costs more than the entire output of the film, television, and music industries combined.

"In that model, the institution negotiates a deep discount off the list price of the textbook in order to have access to an e-text edition. In return for the discount, the university guarantees that every single student in the course will buy the e-text, which is charged like a lab fee. This is a definite change from the current textbook model, in which each student is personally responsible for showing up to class armed with the textbook, either in printed or digital form."

"Let's look at some of the current e-textbook providers and how they compare on key points."

"The startup's been hit with a lawsuit from Pearson, Cengage, and Macmillan, accusing it of copyright infringement. While Boundless Learning says that it's working with OER content and the OER community to create a free learning platform, the publishers contend that the startup "steals the creative expression of others, willfully and blatantly violating the Plaintiffs' intellectual property rights in several of their highest profile, signature textbooks.""

"University of Minnesota faculty will be paid $500 to write a review of an open-source textbook. They'll earn the same amount to adopt such a book in class. "

Courseload's seamlessly integrated platform delivers course materials through any web-enabled device (computers, laptops, iPads and Android devices, smart-phones, etc.) allowing all course material to be located in a single place. With digital tools that enable search, highlighting, annotating, and creating links to online content, the technology is easy-to-access and simple to use. And, it costs one-third the price of traditional textbooks - the same textbooks sourced from the same publishers that you use today.

Carl says that we should familiarize ourselves with Courseload, the digital textbook Indiana uses.

Discovery Education's new "Techbooks" are more than just digitized versions of static textbooks, the Techbooks include videos, embedded assessments, and other interactive features that leverage the power of the internet. "Our framework recognizes that coupling informational text with multi-modal content on the same topic, at varying reading levels, provides an unparalleled experience for 21st-century learners. "

"STEPP was launched by the Alternative Media Access Center, in partnership with CourseSmart and the AccessText Network, through a grant from the U.S. Department of Education (DoEd), Fund for the Improvement of Postsecondary Education (FIPSE). This program is designed to meet the textbook rental needs of any postsecondary student and aims to help improve low-cost access to higher education textbooks for all students, including those with print-related disabilities. "

"The university president has expressed interest in the idea of exploring mechanisms for professors to publish textbooks online, and to receive appropriate academic credit for it," Mr. Carey said.

The new company, named Rafter, has also introduced a free online database that provides real-time and historical views on economic trends, adoption patterns, and reviews for more than 11 million textbooks. 

Bookboon makes its digital textbooks available free to college students, has taken the approach of funding its work by including advertising within the pages of the books.

Slides from a guy who's very active on the etexts list.