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Online, on demand access to one textbook (~$19/month) costs more than online, on demand access to every major movie, TV show, and song produced in the US in recent memory ($7.99 + $9.99 = $17.98/month). Really. One textbook costs more than the entire output of the film, television, and music industries combined.

There can be no uniform pre-test. There can be no uniform post-test. MOOCs make a loud point about the fact that they don't teach anything in particular. No one is supposed to learn anything in particular. Consequently, there are no broad outcomes to measure. Ergo, it is difficult to say anything about MOOCs from the perspective of whether or not they succeed in facilitating learning, at least under the traditional group "learning gains" paradigm of educational research.

"the best chance to make an immediate and meaningful impact on the price of textbooks is to facilitate the merging of traditional and free content, allowing instructors to include exactly what is necessary, and freeing students from the rigid and expensive traditional offerings from academic publishers. In this model, "book" costs are lowered regardless of output format. If we are cognizant of ways of merging different types of content in order to get the biggest academic bang for the buck, we must also be mindful of methods to access this content; to break it apart, to "disaggregate" it from the traditional bounds of textbooks and to present it to students in an effective manner."

Warning: This is a vendor perspective...