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How teenagers weigh perceived risks versus benefits in what they reveal online. Many teenagers supply false information in order to protect their identity which makes online advertising less effective towards them. Also, study indicates that how savvy a teen is in regards to thinking critically about the intent of advertisements and the strategies companies use offline the more they were able to identify the same tactics online.

Academic libraries are creating copyright positions to respond to the evolving and litigious copyright environment associated with digital content and services. This paper reports on a study of advertisement trends for copyright positions available in academic libraries. A content analysis of job advertisement data was carried out on data generated from JobLIST , an electronic listserv of the American Library Association (ALA) where library positions from the United States and Canada are posted. Job data were generated by searching the JobLIST database using the following search terms: copyright , intellectual property , scholarly communication , repository , electronic resources , licensing , and digital.

A study into how teenagers and college students often view privacy settings on Facebook and their audiences on Twitter in terms of social identity without realizing how much can be datamined for advertisement purposes.

Mackness, J, Mak, S and Williams, R (2010) The ideals and reality of participating in a MOOC, proceedings of the 7th International Conference on Networked Learning 2010, University of Lancaster, available at: www.lancaster.ac.uk/fss/organisations/netlc/past/nlc2010/ abstracts/PDFs/Mackness.pdf' This is a peer reviewed scholarly article, frequently cited, based on mixed method research which studied the learners in the first connectivist MOOC. As such it was the first study of its kind. It appears to have correctly analyzed the relatively small quantitative sample of learners, including an instructor or two. Its contribution is to test the connectivist theory (Siemens and Downes) with a case. As noted in the abstract "The research found that autonomy, diversity, openness and connectedness/interactivity are indeed characteristics of a MOOC, but that they present paradoxes which are difficult to resolve in an online course. The more autonomous, diverse and open the course, and the more connected the learners, the more the potential for their learning to be limited by the lack of structure, support and moderation normally associated with an online course, and the more they seek to engage in traditional groups as opposed to an open network." P. 266 Analysis was focused on the "characteristics of connectivism outlined by Downes, i.e. autonomy, diversity, openness and connectedness/interactivity" p.266. Generally the research outlines the strengths and weaknesses of cMOOCs using this format. Not a lot of further research is recommended other than using a larger sample in future research and "the aims of experiencing learning within a massive open online network are constrained by a course framework and many design issues and aspects of learner experience remain unresolved." P. 273 Abstract "CCK08' was a unique event on Connectivism and Connective Knowledge within a MOOC (Massive Open Online Course) in 2008. It was a course and a network about the emergent practices

This article examines advertising in online environments and how children are encouraged to provide information in order to participate.

The purpose of this article is to examine how children are pursued by the advertiser based on age and interests. Their personal information is collected from social media profile pages and used in a technique known as profile targeting.

This article looks the responsibilities that internet advertisers have to children and legal issue related to the vulnerability of children.

The review focuses on social comparison, consumption experiences, and the cause and effects. The advertising reflected in this study are product categories such as food, beverages, toys, and games.

A study that looks at the essential role parents play in teaching their children digital literacy in the online marketplace by sharing consumption experiences.

Within this article, authors Kate Crawford, Kate Miltner and Mary L. Gray (International journal of communication (Online). (June 1, 2014): p1663.) explore what they deem as the "big data phenomenon". Big data sets and the art of implementing them has gained traction within the last decade from health care to advertising. Authors explore why the concept of data science is now more popular than ever and what that may mean for the future.