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The original My Tivo Thinks I'm gay recommendation dilemma

This Working Paper considers the implications for cloud accountability of current proposals under the draft General Data Protection Regulation to modernise the EU Data Protection Directive. It makes recommendations aimed at improving the technology-neutrality of the proposals and their appropriateness for cloud computing, with a view to ensuring that the proposals will maintain or enhance protection of personal data for data subjects while not unduly deterring cloud computing.

"Personalisation is no longer reserved for commercial parties like Spotify and Netflix. For the last few years public services have hopped on this trend, but the BBC is now taking the lead by creating a central open-source recommendation and data control service called My PDS. "