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23andMe announced what Forbes reports is only the first of ten deals with big biotech companies: Genentech will pay up to $60 million for access to 23andMe's data to study Parkinson's. You think 23andMe was about selling fun DNA spit tests for $99 a pop? Nope, it's been about selling your data all along.

"Smartphone users are always looking for free wi-fi but at what price does it come? Businesses are looking at ways to make the free wi-fi they offer work for them too. It can track our movements through our phones and reveal a great deal about us to those who have something to sell. "

"Over the past couple of years, Roombas haven't just been picking up dust and chauffeuring cats around, they've also been mapping the layout of your home. Now, Colin Angle, the chief executive of Roomba maker iRobot, has said he wants to sell the data from these maps in order to improve the future of smart home technology."

Unroll.me is apologizing for a lack of transparency, but not for selling info.

At least that's the claim of a proposed class-action lawsuit filed late Tuesday in Illinois that accuses the high-end audio equipment maker of spying on its users and selling information about their listening habits without permission.

"Welcome to the Age of Privacy Nihilism Google and Facebook are easy scapegoats, but companies have been collecting, selling, and reusing your personal data for decades, and now that the public has finally noticed, it's too late. The personal-data privacy war is long over, and you lost."

"Datacoup makes it easy to connect data from the apps and services you already use. From your online social data to your offline spending data - you can seamlessly connect with a click of button. "