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Daniel Benoni

Amazon.com: Differentiate or Die: Survival in Our Era of Killer Competition (9780471028... - 0 views

www.amazon.com/...0471028924

differentiate or die

shared by Daniel Benoni on 11 Apr 11 - No Cached
  • Daniel Benoni on 11 Apr 11
     
    Suggéré à lire par Francois Codere à la conférence 07 de l'ACET sur l'image de marque
Daniel Benoni

What Do You Stand For? - 1 views

www.coneinc.com/whatdoyoustandfor

CSR marketing Documentation competitors Volunteer tools social cause

shared by Daniel Benoni on 28 Jan 12 - Cached
  • 10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
  • My one cause marketing prediction is that by the end of 2012
  • 2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
  • ...1 more annotation...
  • "As CSR and sustainability continue to converge into ‘business excellence,' we will see a growing recognition within executive ranks to understand, recognize and leverage the value of a responsible and sustainable work culture. 2012 just might be the year when change management becomes institutionalized as a prerequisite for growth and profitability."
Daniel Benoni

Yael Cohen: The New Generation of Karma Junkies - 0 views

www.huffingtonpost.com/...volunteering_b_827220.html

altruistic individuals Documentation

shared by Daniel Benoni on 13 Apr 11 - No Cached
  • Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school
  • volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause
  • This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues
  • ...9 more annotations...
  • Why now?
  • what's with the boom in charity work in recent years?
  • candidates for medical school are becoming more and more qualified right out of university. With great grades and amazing recommendations, it can be hard to differentiate yourself from the pack. Enter philanthropy.
  • It adds some much-needed clout to your character and shows you can commit yourself fully to a project and see it through until the end.
  • Bus ads, billboards and online banner announcements all broadcast the latest causes to hit the scene. Perhaps all this good karma talk has seeped into our collective subconscious minds and led us to believe that the only way to live a worthwhile life is to include a little do-gooding in our daily activities.
  • the most important factor at play when it comes to philanthropy: the pure, selfish, unadulterated sense of warmth and happiness that comes from knowing that you've just used your valuable time to help someone who's not you
  • we've all started realizing that helping other people is just another way of helping yourself.
  • classic debate over whether or not there is truly a selfless good deed that one can partake in, because no matter what altruistic endeavor you're undertaking, you are still selfishly reveling in every little good vibe and pat-on-the-back that comes your way as a result of your labor.
  • behind every good charity organization, there stands an army of amazing volunteers. So, here's to all you karma junkies, altruism enthusiasts and kindness fanatics out there. Consider yourselves all cyber high-fived, because the work you're doing is actually making the world a better place.
Daniel Benoni

Social Responsibility Boosts Brand Perception | Adweek - 1 views

www.adweek.com/...boosts-brand-perception-101965

Documentation social responsibility consumer customers CSR

shared by Daniel Benoni on 19 Apr 11 - No Cached
  • Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
  • despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
  • the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
  • ...3 more annotations...
  • 28 percent are willing to pay at least $10 more
  • That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.
  • nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company
  • Daniel Benoni on 19 Apr 11
     
    De la bombe cet article. Ça prouve que le trend est LA PLUS QUE JAMAIS!
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