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inesmag

Apple value falls below $400bn, as Warren Buffett says 'ignore critics' | Technology | ... - 0 views

www.guardian.co.uk/...lue-400-billion-warren-buffett

apple technology critics value samsung company

shared by inesmag on 05 Mar 13 - No Cached
  • Apple is still embroiled in a legal tussle with Samsung, once its biggest supplier of phone parts. Photograph: Michaela Rehle/Reuters
  • The company is under increasing pressure from rivals including Google and smartphone manufacturers like South Korean electronics giant Samsung, whose Galaxy line has challenged iPhone's success.
  • Samsung used to be Apple's biggest supplier for phone parts, and Apple its largest customer. But in 2010, Jobs vowed to go to "thermonuclear war" over what he saw as copying of iPhone features by phones using Google's Android operating system.
sintija

BBC News - Online advertising breaks through £4bn barrier - 0 views

www.bbc.co.uk/...business-12887689

bbc Advertising internet

shared by sintija on 04 Mar 13 - No Cached
  • Online advertising breaks through £4bn barrier
  • value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier.
  • A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009
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  • Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares
  • Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips.
  • Search advertising, still dominated by Google, remains the biggest earner
  • The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.
nensic

Under the regime of precarity: bring your own device | openDemocracy - 0 views

www.opendemocracy.net/...recarity-bring-your-own-device

mobile internet PC neoliberal economic policy precarity monopoly

shared by nensic on 05 Mar 13 - No Cached
  • At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time.
  • At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time. This explains the fierce struggle going on among key market players.
  • Today large communities use devices like smartphones, tablets, e-readers and ultrabooks to navigate this new ecosystem.
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  • The growing dynamic of mobile internet, today accounting for 12% of all internet traffic,[ii] signals a new ecosystem where living bodies, machines, networks, code, data, territory and time interact.
  • as a way of consolidating their strictly neoliberal economic policy.
  • The hundreds of thousands of apps, available in just a few years, originate from the intersection of two factors:
  • The desire and necessity to have simple, functional and fast devices able to do specific tasks on the go.
  • the operative skills to develop apps for popular mobile platforms such as Iphone Operating System (IOS) or Google Android. 
  • Apps galore
  • Apple likes to play on the ambiguity in a form of propaganda that exalts the “revolutionary” spirit of technological innovation
  • The first iPhone, in 2007, inaugurated the new phase of the cognitive era, just as the PC heralded the decline of the industrial phase. Five years later, Apple no longer has a monopoly: hundreds of millions of smartphones and tablets are sold every year and the total number of these active devices will be soon 2 billion. It took the PC thirty years to reach this level of diffusion.
  • War over the immaterial
  • Often these machines play opposite functions: as a tool to create new forms of horizontal communication and social interaction or as bait for a capillary exploitation.
  • A political analysis of mobile devices
  • The PC became a liberating tool for social cooperation in the workplace of a booming third-sector.
  • In the following phase, the spread of the first mobile devices – cellphones and laptops – provided an initial impulse for a blurring of life and work, imposing with mobile calls, emails or SMS a new type of real-time processing, regulating the rhythms of life
  • In the new biohypermedia environment, the key change lies in the combination of miniaturizing and mobilizing these pieces of equipment, allowing them to always be within the body’s reach in any context.
  • they augment physical reality[ix] with every kind of information – commercial, cultural, ecological – and act more and more as biomedical sets for the control, correction and support of our vital biological functions.
  • The PC has a central function as the medium for linguistic and written processes - its typical uses often tied to the logical concatenation of thought and the priority management of sequences over time.
  • But mobile devices concentrate complex perception of stimuli in terms of spatial organization and intervene in emotional responses. PC work in this way occupies our left hemisphere, while the continual interactions of a smartphone engage the right hemisphere.
  • In contemporary neoliberalism, these devices become an essential means of rent and profit, through a fine capture of what we generate by living with them and using them. At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time.
  • Marketing and communication campaigns portray these devices as commodity fetishes, characterizing a new phase of capitalism often described as cognitive because based on knowledge.
  • In the sphere of multinational ICT[x] Corporations a war is being waged over the design and deployment of immaterial enclosures
  • Even though all this is based on freeware and open source, they trick us into believing that the iPhone 5, Windows 8 or Jellybean[xi] are miracles that descend from Mount Olympus and for which we should be grateful as to the gods.
  • Unlike automobiles or, to a lesser degree, PCs, the use value of new mobile devices is no longer determined merely by the initial design but can be moulded by the final user.
  • The innumerable websites, blogs and forums in every language globally blooming and growing are a workshop for worldwide exchange where the digital means are developed that could be used to withdraw workers both from precarity and  from total submission to a life of labour.  
  • Microsoft is no less defensive of its monopoly: with Intel and other accomplices, they introduced a new firmware to boot Windows 8 PCs that, substituting the old BIOS,[xv] makes it impossible or very complicated to install Linux or other operating systems on new laptops.
  • Despite hesitations related to “security” problems, today companies allow or even oblige people to use their own devices
  • So, if you were one of those many who found the latest tablet, smartphone or hybrid touch device under the tree this year, be aware that you won’t be the only one pleased: under the regime of precarity, bring your own device if you want to survive. 
  • nensic on 05 Mar 13
     
    "Bring your own device (BYOD) is a business policy whereby employees bring personally owned mobile devices to their place of work and use them to access privileged company resources such as email, file servers and databases as well as their personal applications and data."
Jernej Prodnik

Why I'm quitting Facebook - CNN.com - 0 views

edition.cnn.com/...index.html

facebook quitting rushkoff media social media

shared by Jernej Prodnik on 25 Feb 13 - No Cached
  • Why I'm quitting Facebook By Douglas Rushkoff, CNN February 25, 2013 -- Updated 1502 GMT (2302 HKT)
  • (CNN) -- I used to be able to justify using Facebook as a cost of doing business. As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. I can no longer justify this arrangement.
  • Today, I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book "Present Shock," I chronicle some of what happens when we can no longer manage our many online presences. I have always argued for engaging with technology as conscious human beings and dispensing with technologies that take that agency away.
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  • Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and worse misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it "digiphrenia" -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable.
  • Douglas Rushkoff Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others.
  • We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. With this information, Facebook and the "big data" research firms purchasing their data predict still more things about us -- from our future product purchases or sexual orientation to our likelihood for civil disobedience or even terrorism.
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