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when Facebook uses facial recognition on photographs posted there, when your financial transactions are tracked, and when the location of your car can influence a constantly changing, sensor-driven congestion-charging scheme, all in real time, something has qualitatively changed. You're still creating the web, but without the conscious need to do so. "Our phones and cameras are being turned into eyes and ears for applications,"

Videogame designers, the logic goes, have become the modern world's leading experts on how to keep users excited, engaged and committed: the success of the games industry proves that, whatever your personal opinion of Grand Theft Auto or World of Warcraft.

Three billion person-hours a week are spent gaming. Couldn't some of that energy be productively harnessed?

His take on the education system, for example, is that it is a badly designed game: students compete for good grades, but lose motivation when they fail.

A good game, by contrast, never makes you feel like you've failed: you just progress more slowly. Instead of giving bad students an F, why not start all pupils with zero points and have them strive for the high score?

"is an interactive technology inspired by snakes."

the internet is distracting if it stops you from doing what you really want to be doing; if it doesn't, it isn't. Similarly, warnings about "internet addiction" used to sound like grandparental cautions against the evils of rock music; scoffing at the very notion was a point of pride for those who identified themselves with the future. But you can develop a problematic addiction to anything: there's no reason to exclude the internet,

we come to treat ourselves, in subtle ways, like computers. We drive ourselves to cope with ever-increasing workloads by working longer hours, sucking down coffee and spurning recuperation. But "we were not meant to operate as computers do," Schwartz says. "We are meant to pulse." When it comes to managin

g our own energy, he insists, we must replace a linear perspective with a cyclical one: "We live by the myth that the best way to get more work done is to work longer hours."