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Steve Jobs (Apple) is using the architecture of the iPad and Apple's dominance when it comes to software to try maximize profits and crush competition.

For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring web content to their TV sets.

"I think Google is gearing up to be potentially quite a formidable competitor to existing telcos and ISPs, given their moves into the infrastructure level," Warren Chaisatien, research director and principal analyst at Australian firm Telsyte, said. First they're making phones, now they're putting in the pipes.

Google wants to install Google Fiber in some small US cities. These Googlevilles, although experimental and in a small scale, could foreshadow some potential repercussions of the digital divide. Would you like to live in Googleville?

The founder and Chief Executive of Facebook, Mark Zuckerberg, announced at a recent conference that Facebook's Open Graph project will soon enable an even greater degree of personalisation as people surf the net. I think this probably has implications for user experience, in terms of viewing popular sites through the prism of social networking - and it gives sites more authority to store data about individuals. Because Facebook seems to be so pervasive nowadays, it seems like we won't have much say in the matter...

Allison, that's a great point, I've tried to quit using the site but I stop when I realise that I won't know about upcoming social events - unfortunately its the primary means of communication used by some friends!

Yes and I think Facebook take full advantage! A lot of my friends have been posting notes on FB about changing privacy settings now that the new features have come in. So, people are trying to resist but in a more subtle way than dropping out of FB altogether.