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Nestle's heavy-handed reaction to the Greenpeace advert doing the rounds online - where an office worker bites into the fingers of an orangutan to highlight the destruction of their habitat by palm oil producers who supply to Nestle - is causing some backlash for them on YouTube, Twitter and Facebook, including their own 'fan' pages.

Engaging in social media backfires for Nestle. Due to the Greenpeace protest against the company with regards to how the company uses palm oil in its products, a number of people posted their distaste on Nestle's Facebook page. Unfortunately for the company, the representative in charge of replying to comments was far from being amiable, or even courteous. Sample exchange of comments: Nestle: "You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It's to keep things clear." Paul Griffin: "Your page, your rules, true, and you just lost a customer, won the battle and lost the war! Happy?" Nestle: "Oh please...it's like we're censoring everything to allow positive comments." Social media has significant benefits for companies and how they market the products to consumers. However, if used wrongly, as with this case, massive PR clean-up is inevitable.

A follow up to my first post about the protest movement to save digital-only radio station BBC6 Music. A second day of protest was held in London and royalties organisation PRS for Music publishes stats showing the station is more supportive to a wide range of musicians than other stations.