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Ed Webb

5 Rules for Better Web Writing - 0 views

mashable.com/...web-writing

writing Web blogging mashable advice

shared by Ed Webb on 09 Sep 09 - Cached
  • Text is a very important part of user experience on the web, so it needs and deserves the same sort of design consideration. You must make your text usable in the same manner that you do the rest of your website or social media campaign materials. In short: text is user interface. Here are five rules for writing better for the web.
  • Unless you have a clear picture of the end result, your writing won’t be as clear as it could be. Ask yourself what you’re trying to achieve with each bit of text you write. Once you know the objective, you’ll be able to more clearly articulate what you need to get across to your customers in your copy, and you’ll be able to identify any superfluous text that you can throw out.
  • Any time your audience changes, you may need to make changes in your copy as well.
  • ...2 more annotations...
  • f you keep your copy as concise as possible, it will be more likely that your website visitors will actually read more of your text.
  • readers should be able to get the main gist of your copy even if they just scan it. When it comes to scannability, large blocks of text are your enemy. It is nearly impossible to quickly draw out the key points from a long paragraph, so when presented with one, many readers will just skip over it automatically. Make it easier for them to pull out the central topic points by using descriptive headers and sub-headers (like the ones in this article), bulleted lists, highlighting of key points, and images or diagrams, which can both break up the monotony of text and present the same information in a different way.
  • Ed Webb on 09 Sep 09
     
    Sound advice on writing in general, not just writing copy.
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