Gulf States' Efforts to Deploy Soft Power of Soccer Runs Through South America, Messi - 0 views
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Earlier this year, Messi signed a deal with the kingdom to promote tourism there as it reportedly mulls a candidacy to host the 2030 World Cup. The terms and length of the deal were not made public, but The Athletic reported Messi may be receiving as much as $30 million per year. A potential Saudi Arabian bid would pit the country against Argentina’s own proposal to host the tournament together with Chile, Uruguay, and Paraguay.
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Embracing international sports icons is just one way that Gulf countries have worked in recent years to boost their international influence. Qatar sits on the world’s third-largest natural gas reserves and has found itself in a powerful position in the age of energy supply strains. Since the start of the World Cup just two weeks ago, Qatar has signed a 15-year deal with Germany to supply it with natural gas, and the United States—whose largest military base in the Middle East is already near Doha—greenlit a $1 billion arms sale to the country. Washington considers Qatar a major non-NATO ally critical to stability in the Persian Gulf and beyond.
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in Latin America, one of the ways Gulf states’ rising profiles have been most evident is their forays into the soft power of soccer. Gulf countries are not among the top trading partners of Latin America’s largest economies, but sports fans know that both Messi and Brazilian star Neymar play for a club team that is owned by a subsidiary of Qatar’s sovereign wealth fund, Paris Saint-Germain.
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