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Boris Mann

Mobile Monday: Apple Store App | RetailCustomerExperience.com - 1 views

www.retailcustomerexperience.com/...Mobile-Monday-Apple-Store-App

apple applestore interactiveretail mobile iphone app

shared by Boris Mann on 31 Jan 11 - No Cached
  • Customer scheduling is the game-changing application in retail. Inviting customers to be part of the scheduling process makes life easier — and more profitable — for everyone. When you know who is coming and when, labor planning is much easier, customers are happier and employees are much less stressed. In the end, you get a better customer experience and a better bottom line. Isn't that what retail customer experience is all about?
  • Boris Mann on 31 Jan 11
     
    Main interactive function for the Apple Store App is mainly find a store + book a time to meet.
Boris Mann

WAR IN THE STORE - The Battle Over Mobile Shopper Marketing - Who will Win an... - 0 views

marketing3point0.com/...marketing-who-will-win-and-why

mobile retail interactiveretail

shared by Boris Mann on 13 Feb 11 - No Cached
  • Boris Mann on 13 Feb 11
     
    "At stake is nothing less than the relationship with the consumer, a prize that retailers have only recently won and that they will not lose." Interesting premise. Basically that retailers are better positioned to meet the need of shoppers (agreed), and so will be able to control the real estate of apps that brands will once again have to buy time on. The winning scenarios are pitches as platform play vs. killer app that grows into a platform.
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