Retailers review the role of stores as multi-channel booms | News release | Deloitte UK - 0 views
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Boris Mann on 05 Mar 11"Stores are becoming a billboard for the brand, showroom for products, high service location and collection/drop-off points for online orders 21% of internet transactions involve research in-store 'Sales per square foot' metric no longer reflects true contribution of stores" The physical retail has knock on effects with online presence and vice versa.
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Boris Mann on 05 Mar 11Findings here are key to the evolution of shopping -- the actual recognition that sales are not the only metric for physical locations.