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Importance of knowing your brand Money tends to sift through our hands like sand when it comes to marketing. We try this and we try that, only to see we have wasted more than what we intended to. After evaluating we find most avenues are not beneficial or that many try to just take advantage of our lack of marketing knowledge. Some of the biggest cost in promoting your small business or how one advertises your service as a Pro could be very costly. When thinking on what path one will choose it is important to be well informed of all the options you may have that may be free. Once you have an established brand now the goal would be to create a trusted brand of your company or service. We have seen and read countless of articles and blogs about how many who try to market their business to no avail. There is no turnkey solution, it will take time to promote and establish a good rapport. If one is hasty it could be costly and wasteful with no return on investment ROI.

The message is now unpacked for the class. The jar represents our lives, and the challenge is to decide what we will fill our lives with. The large rocks represent those things which matter most in our lives. The gravel and sand the small things which occupy our time and keep us from what matters most. - How might this help us focus on what matters for our learners?