Skip to main content

Home/ Groups/ Interactive Tablet Publishing Project
Bill Kuykendall

Making Sense of Early Sales for Magazines' IPad Editions - Advertising Age - MediaWorks - 0 views

  • Different genres of magazines are having decidedly different starts.
  • science and tech titles, for example, would probably have more fans among the first iPad owners than, say, a home decor magazine.
  • "The majority of advertisers who jumped on board in the beginning recognized this wasn't about scale," said Robin Steinberg, senior VP-director of publisher investment and activation at MediaVest USA. "2010 and possibly 2011 are mostly viewed as exploratory years. We are in a laboratory learning as we go. Short term, we are entering these types of initiatives to gain understanding and get exposed on a test-and-learn basis. The question is: Was it at the right price? And moving forward, should it be the same price? Doubtful."
Bill Kuykendall

VGA out apps | ArtsEdTech - 1 views

  •  
    User reviews apps for projecting iPad content to a data projector.
Bill Kuykendall

¿y Ahora Que? | Now What Argentina? - 0 views

  •  
    Enterprising student reporting project led by Pat Davison of the University of North Carolina.
William P. Davis

NY Times Screen Test videos - 0 views

  •  
    A good video series from the NY Times Magazine
William P. Davis

Photographing the OJ Simpson trial - 0 views

  •  
    A really interesting article about remote photography before the technology was there.
Bill Kuykendall

iTunes Genius Comes to iPad - 0 views

  • this is also a recommendation engine, but instead for music it deals with applications.
Bill Kuykendall

Cydia App: Display Out for iPad | iEvolution - 0 views

  • The iPad Dock Connector to VGA Adapter is great, if you want to watch videos or slideshows on a external monitor or TV. Well, one iPhone/iPad developer, Ryan Petrich, didn’t think that was enough, so he figured out a way to have everything on your iPad screen be display on an external display or TV. This tweak is called “Display Out”. It is only for jailbroken iPads, and is now available in Cydia. There is no SpringBoard icon, as this just shows up in the Settings app. You can adjust your output resolution, orientation, refresh rate, and the scale.
Bill Kuykendall

What Is It | Zinepal - 2 views

  • Zinepal turns existing web content into printable PDFs and eBooks in the ePub, Amazon Kindle and Mobipocket formats. It is the easiest way to repurpose your existing web content and reach additional audiences using eBooks and printable PDFs.
Bill Kuykendall

Apple May Launch Newspaper Subscriptions for iPad | Mac|Life - 0 views

  • "Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profits as media companies struggle with declining print circulation and advertising revenue."
  • "Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue, and are not happy with Apple's terms, he said. They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers,"
Bill Kuykendall

Vintage Bottles via New Technology - NYTimes.com - 0 views

  • The devices seem to be spurring deeper interest in wine and empowering bolder, more confident selections, they say, potentially revolutionizing the psychology of dining’s most intimidating passage.
  • Interactive wine lists began appearing at a smattering of restaurants as early as 2001, and leading wine analysts have for several years offered recommendations via smartphone applications. But Apple’s introduction in April of the iPad, which approximates a conventional wine list in size, shape and weight, has substantially accelerated the trend.
  • “It stuns me, but they seem to trust the device more than they trust me, and these are people I’ve waited on for 10 years.”
  • ...1 more annotation...
  • “It’s fabulous to be able to understand not just the prices but the flavors and the nose and the winemaker’s comments,” Mr. Burns said. “The technology allows you to do a heck of a lot more with a wine list than we ever have before.”
matthew pendleton

Indesign CS5 Tablet Publisher - 2 views

http://www.adobe.com/products/indesign/pdfs/whats_new_indesign_cs5_epub.pdf

started by matthew pendleton on 13 Sep 10 no follow-up yet
Bill Kuykendall

What's Your Brand's App? - Advertising Age - CMO Strategy - 1 views

  • these are all logical, value-added extensions of the brand. They complement and complete the brand story. They halo a broader set of benefits to a more demanding and discriminating consumer audience.
  • In the app, we can find both clarity of brand essence and a long-overdue brand migration to service and problem-solving mode.
Bill Kuykendall

Newsday: Flypaper - Video - Creativity Online - 0 views

  • The Brooklyn Brothers demonstrate that the iPad is better at (nearly) everything in this spot for Newsday's new apps.
Bill Kuykendall

Apple's New App Guidelines Pave Way for More IAds - Advertising Age - Digital - 0 views

  • With the new terms, developers will be able to create apps in Flash after Apple publicly restricted the creative tool widely used by the design community.
  • Apple has plateaued in U.S. smartphone market share in recent months at more than 20% -- it's slowly bleeding percentage points, according to comScore. So getting more apps in the store might be a play to increase iAd inventory when its user base is stagnant. Apple still leads in the app market -- with more than 250,000 apps in the App Store, versus Android's 80,000.
Bill Kuykendall

Brian Storm | Reynolds Journalism Institute | University of Missouri - 0 views

  • “MediaStorm is like a garage band. We work at home in our socks, but we have distribution all over the world across a variety of platforms.”
« First ‹ Previous 41 - 60 of 181 Next › Last »
Showing 20 items per page