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Bill Kuykendall

Apple May Launch Newspaper Subscriptions for iPad | Mac|Life - 0 views

  • "Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profits as media companies struggle with declining print circulation and advertising revenue."
  • "Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue, and are not happy with Apple's terms, he said. They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers,"
Bill Kuykendall

Making Sense of Early Sales for Magazines' IPad Editions - Advertising Age - MediaWorks - 0 views

  • Different genres of magazines are having decidedly different starts.
  • science and tech titles, for example, would probably have more fans among the first iPad owners than, say, a home decor magazine.
  • "The majority of advertisers who jumped on board in the beginning recognized this wasn't about scale," said Robin Steinberg, senior VP-director of publisher investment and activation at MediaVest USA. "2010 and possibly 2011 are mostly viewed as exploratory years. We are in a laboratory learning as we go. Short term, we are entering these types of initiatives to gain understanding and get exposed on a test-and-learn basis. The question is: Was it at the right price? And moving forward, should it be the same price? Doubtful."
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