There is a significantly deeper and more exploratory user experience with the iPAD newspapers. I have been reading the Wall Street Journal, New York Times and USA Today on the iPAD on a daily basis. My reactions have mirrored those of other users, as we are touching more articles, manipulating in an intuitive way and find the content significantly more accessible than both the paper and traditional web formats. It will be key for news publishers to continue to evolve the feature set and user interface as this genre evolves.