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Neil Movold

Top Mobile Developer Priorities of 2011: Reach, Engagement, Loyalty & Monetization - 0 views

www.readwriteweb.com/...mobile-developer-prioritie.php

Mobile

shared by Neil Movold on 15 Nov 11 - No Cached
  • Neil Movold on 15 Nov 11
     
    If you are a mobile developer, the findings of a report from framework provider Appcelerator and research firm IDC are fascinating. The Kindle Fire is, well, on fire. So, apparently, is the Barnes & Noble Nook Android tablet. Nokia and Microsoft are making headway with Windows Phone, BlackBerry continues its free fall and HTML5 has superseded everything but iOS and Android in developer interest. Freemium is becoming the standard mobile business model and with that developers are looking for tools to scale, create loyalty and enhance engagement to increase monetization. You can access the full report here. Check out our commentary and analysis below. Developers: what are your priorities and monetization strategies?
Neil Movold

How Gamification can help attract new Customers - 0 views

www.entrepreneur.com/224183

gamification

shared by Neil Movold on 30 Aug 12 - No Cached
  • Neil Movold on 30 Aug 12
     
    "When adding game elements to your site or business, be sure to incorporate a way for current customers to recruit new ones, says gamification expert Gabe Zichermann. Unlike loyalty programs, which can reinforce behaviors of existing customers, the "viral nature" of gamification can help attract new customers to your business. "At the very heart of what you're trying to do with gamification is to get people to come in, keep coming in and bring their friends to create a cycle in which your products, services and egagement drive customer adoption," Zichermann says."
Neil Movold

Gamification Is More Than A Game For Businesses - Forbes - 0 views

www.forbes.com/...ore-than-a-game-for-businesses

Gamification

shared by Neil Movold on 20 Dec 11 - No Cached
  • My premise is that the term gamification doesn’t accurately depict the benefits a business can achieve.
  • The truth is that game mechanics have been used in business for some time. For example, companies currently use leader boards for sales and loyalty programs for customers. We are already using other terms that offer some of the same benefits such as engagement strategies, game mechanics, advocacy, and rewards.
  • Why do we care about gamification?
  • ...4 more annotations...
  • Duggan says it’s bigger than gamification because it incorporates all the ways we can measure and influence behavior.
  • Badgeville describes it as encompassing trends such as game mechanics, big data, identity, analytics, reputation, social, community and collaboration. BLM is the process of measuring and influencing behavior to meet your business goals.
  • behavior lifecycle management (BLM)
  • gamification provides benefits to almost any firm but you need to focus on building the experience and adapting the experience over time to keep your constituents engaged.
  • Neil Movold on 20 Dec 11
     
    Gamification is the latest buzzword on the street. It ranked a keynote panel session at Enterprise 2.0 in November and it was one of two main topics discussed at the recent Institute for Social, Search and Mobile Marketing (ISSMM) K1 Executive Roundtable.  
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