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Brand stories are no longer limited to blobs of text on "About Us" pages. Social media has given brands a platform to relay their story in multiple ways and to various audiences. At a recent South By Southwest Interactive Festival Panel, Becky Johns, CC Chapman, Charlie Wollborg and Karl Gude, spoke to educate the audience on how to build a visual storyboard that benefits their brands; in essence, how to not just tell a story, but how to tell a good story. Here are several tips to communicate your story and connect with your audience using photos, videos and design.

"The universe is made of stories, not atoms," poet Muriel Rukeyser famously proclaimed. The stories we tell ourselves and each other are how we make sense of the world and our place in it. Some stories become so sticky, so pervasive that we internalize them to a point where we no longer see their storiness - they become not one of many lenses on reality, but reality itself.

"Story telling such as of brand is analogous to chemical reactions. The presentation covers five lessons from this analogy"

"Visual thinking can be applied to anything. The way we think about things visually is a matter of perspective. And perspective is the source of all great storytelling. With our new Visual Storytelling series, we use information design and data visualization to bring a new perspective to the stories of everyday life. Some pieces will be serious, some humorous, but the aim is to provide a new way of telling stories that we can all relate to."