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There is an old axiom in marketing circles that it costs more money to acquire new customers than to retain and service your old ones. In this precarious financial environment, the focus for many companies is now on keeping the existing customers satisfied, rather than worrying only about adding new ones to the fold. Since the business environment has slowed for now, showing your clients additional "value added" services rather than simply a lower price, for example, will be critical. Companies should be taking an introspective look for differentiating factors in the areas of security and privacy "value," and how they can leverage what they uncover - a competitive advantage. How can an organization best position their privacy and security programs to be used as a competitive advantage? First, of course, you need to ensure that your privacy and security program is robust, well-tested, formally documented and meets or exceeds whatever legislation that your company is subject to or regulated against. It is also important to give your customers a point of reference about the validity of your programs so they easily translate the value into a currency they recognize. Further, you should take advantage of any other internal and external audits, assessments and oversights that you can reasonably share with external parties by crafting the results of these documents as a consumable for external parties. It has been my experience that clients, especially their security teams, really appreciate this effort. Another innovative way to deliver a competitive advantage today is in the realm of vendor management. This discipline is quickly becoming an increasingly high-profile topic of discussion and interest between clients, customers and their service providers. The onus is on you anyway to demonstrate oversight of your third-party service provider(s). This is where you should also have the "value add" conversation and validate why your clients placed their trus

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In a world of increasingly savvy and inter-connected customers, an organization's approach to information privacy may offer precisely the competitive advantage needed to succeed. Privacy is essential to creating an environment that fosters trusting, long-term relationships with existing customers, while attracting opportunity and facilitating the development of new ones. Spend the morning with me and nine privacy leaders from major corporations: Intel; IBM; Sun Microsystems, Inc.; Microsoft; Facebook; HP; Privacy Analytics Inc.; Ontario Lottery and Gaming Corporation; Peratech Limited; and GS1 Canada as they present their latest innovations in Privacy-Enhancing Technologies (PETs). You will appreciate how "Privacy by Design" - embedding PETs into the architecture of new systems - protects privacy, without compromising performance or security - a positive-sum not zero-sum outcome.

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With the nation's strictest data security law set to take effect Jan. 1 in Massachusetts, mobile phone merchant Dennis Kelly plans to parlay the regulations into a competitive advantage. Kelly will display signs at each point-of-sale device inside 28 Wireless City shops, of which he is co-owner, stating that the company complies with the state's new mandate and that protecting customers' personal information is a company-wide priority. He says that as his business has grown in a few short years, adhering to the new requirements - namely, establishing an official information security policy and deploying more stringent access control solutions - was necessary, regardless of the impending legal obligation. And now he wants to show that investment off. "We can set ourselves apart from competitors by communicating that we take this stuff seriously," he says. "I think we will be somewhat unique in that regard." Kelly's take on the regulations - the first time any state has issued such a comprehensive and prescriptive list of measures that must be taken to protect data - appears to be in direct contrast to most other business owners across the Bay State.

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You systems administrator knows more about you than you think.

More than one-third of information technology professionals abuse administrative passwords to access confidential data such as colleagues' salary details or board-meeting minutes, according to a survey. Data security company Cyber-Ark surveyed more than 400 senior IT professionals in the United States and Britain, and found that 35 percent admitted to snooping, while 74 percent said they could access information that was not relevant to their role. In a similar survey 12 months ago, 33 percent of IT professionals admitted to snooping. "Employee snooping on sensitive information continues unabated," Udi Mokady, CEO of Cyber-Ark, said in a statement. Cyber-Ark said the most common areas respondents indicated they access are HR records, followed by customer databases, M&A plans, layoff lists and lastly, marketing information. "While seemingly innocuous, (unmanaged privileged) accounts provide workers with the 'keys to the kingdom,' allowing them to access critically sensitive information," Mokady said. When IT professionals were asked what kind of data they would take with them if fired, the survey found a jump compared with a year ago in the number of respondents who said they would take proprietary data and information that is critical to maintaining competitive advantage and corporate security. The survey found a six-fold increase in staff who would take financial reports or merger and acquisition plans, and a four-fold increase in those who would take CEO passwords and research and development plans.

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"There's a known weakness in browsers which we wrote about in the book. Every time we talked with someone about it, they'd ask us why we didn't start a company that took advantage of the loophole, and the answer was, well, it's creepy. The loophole basically lets you see where else your visitors have been on the Internet. Well, it's now out in the open, in two forms: Beencounter, and Haveyourfriendsbeenthere. To be perfectly clear, the site won't show you everything your visitors surf-just whether or not they've been to a set of sites you define. Here's how it works:"

Even a booster of electronic systems like David Blumenthal, who just started his Washington post as the national coordinator of health IT, points to a myriad of challenges when it comes to digitizing the nation's medical records. Just take a look at his piece this month in the New England Journal of Medicine, in which he cites technical concerns and worries about patient privacy, among other things. In an interview with the WSJ, he said problems can crop up if the systems are installed too quickly and without enough technical support. There are plenty of potential advantages that electronic records can bring, from helping hospitals and doctors get information quickly on patients' medical histories to making catches when two drugs are being prescribed that may interact dangerously together. But there are also risks: Take a look at a study in Pediatrics that cites the case of Children's Hospital of Pittsburgh, which initially saw a rise in the death rate for certain patients after computerizing its order-entry system, perhaps because it took longer to begin their treatment. (The hospital told the WSJ the study was "flawed," adding the mortality rate had fallen since then.) The WSJ also cites the case of a patient who was initially given an incorrect diagnosis based on a mix-up involving electronic records and a test result for another patient. Health Blog Question of the Day: What's been your experience with electronic records? Do they prevent safety problems or create new risks?

The Securities and Exchange Commission announced Wednesday that it has reopened the public comment period on a proposal for a model privacy form that financial institutions could use to provide disclosures required by the Gramm-Leach-Bliley Act (GLBA). The commission is reopening the comment period in order to solicit public comment on the results of recent quantitative consumer testing conducted to evaluate the form. In March 2007, pursuant to the Financial Services Regulatory Relief Act of 2006, the SEC, together with seven other federal regulators, proposed a model privacy form designed to allow consumers easily to compare privacy practices of financial institutions. The jointly developed model form uses easily readable type font and is designed to be succinct and comprehensible. Under the proposal, financial institutions that chose to use the model privacy form would satisfy GLBA disclosure requirements and could take advantage of a legal "safe harbor." The SEC has reopened the comment period on the proposal to provide all persons who are interested in this matter an opportunity to comment on the results of the recent testing of the model privacy form.

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As health care providers determine how they will take advantage of the $19 billion allocated in the stimulus package to help jumpstart advances in health information technology (HIT), consumer appetite for electronic health records (EHRs), online tools and services is also growing, according to the results of the 2009 Deloitte Survey of Health Care Consumers (www.deloitte.com/us/2009consumersurvey). While only 9 percent of consumers surveyed have an electronic personal health record (PHR), 42 percent are interested in establishing PHRs connected online to their physicians. Fifty-five percent want the ability to communicate with their doctor via email to exchange health information and get answers to questions. Fifty-seven percent reported they'd be interested in scheduling appointments, buying prescriptions and completing other transactions online if their information is protected. Technologies that can facilitate consumer transactions with providers and health plans, like integrated billing systems that make bill payment faster and more convenient, are also appealing to nearly half (47 percent) of consumers surveyed. The survey of more than 4,000 U.S. consumers 18 and over was released today at the Healthcare Information and Management Systems Society (HIMSS) Annual Conference held in Chicago. It is the second annual study examining health care consumers' attitudes, behaviors and unmet needs conducted by the Deloitte Center for Health Solutions offering health care industry leaders and policymakers a timely look at how health care consumerism is evolving. "Consumers are increasingly embracing innovations that enhance self-care, convenience, personalization and control of personal health information," said Paul H. Keckley, Ph.D., executive director, Deloitte Center for Health Solutions. "Consumers want a bigger say in their health care decisions. Consumer demand for HIT and its potential impact on reforming the system has never been stronger." Despite strong con

The more things change, the more they stay the same. Such is the case for information security management, which has been voted - for the seventh consecutive year - the most important issue affecting IT strategy, investment and implementation over the coming 12 to 18 months, according to the American Institute of CPAs' 20th Annual Top Technology Initiatives Survey. Employing a new strategy this year, the institute's 10-member tech task force distributed surveys to approximately 50,000 of the institute's members and then advertised the survey in an electronic newsletter. "We changed the voting audience," said David Cieslak, CPA, CITP and co-chair of the task force, noting that they sought responses from all institute members, without feedback from outside technology groups, as in past years. "It's a big year - our 20th - we wanted to make sure it was reflective of our membership." This year's survey received more than 700 responses, which ranked 33 technology initiatives that they perceived as having the most impact over the next 12-to-18 months. The most pressing initiative, according to respondents - information security management - is an integrated, systematic approach that co-ordinates people, policies, standards, processes and controls used to safeguard critical systems and information from internal and external security threats. "Integrity, confidentiality and the relationship that CPAs have with their clients is something that has always been important to accountants," said Mary MacBain, CPA, CITP and a task force co-chair. "Security is going to continue to be important." Jim Bourke, a member of the task force and partner-in-charge of technology at CPA and business advisory firm Withum Smith+Brown in Red Bank, N.J., said that it's no surprise to see information security management make the top slot yet again: "Look at the top three - what's the theme? Security and the concern about the privacy issues involving data. For the past few years, many CPAs ha

It's often the security issue that dogs Google, Microsoft and other purveyors of personal health records (PHR): How will so much personal medical data be kept safe? A tangential question for Google, however -- one that has dogged the search giant since its Google Health offering was first made available in May 2008 -- is whether Google's search-based advertising platform creates a conflict with storing personal health data. Speaking at the Mastermind Session at Everything Channel's Healthcare Summit in San Diego in November,Google Vice President of Research and Special Initiatives Alfred Spector told health care CIOs, solution providers and other attendees that Google intended Google Health as an extension of the Google brand, and it was and would continue to be entirely separate from Google's main advertising platform. Watchdog organizations have taken Google to task over that claim, however, with one, Consumer Watchdog, even accusing Google of trying to lobby Congress to allow it to sell medical records by loosening regulatory language in the stimulus bill. "The medical technology portion of the economic stimulus bill does not sufficiently protect patient privacy, and recent amendments have made this situation worse," wrote Jerry Flanagan of Consumer Watchdog in a Jan. 27 open letter to Congress. "Medical privacy must be strengthened before the measure's final passage, rather than allowing corporate interests to take advantage of the larger bill's urgency." Flanagan in the letter states that, "Google is said to be lobbying hard ... to weaken the ban currently in the draft measure on the sale of our private medical records." While Consumer Watchdog did not cite specific evidence of Google pushing for softer restrictions, Google responded to the group's claims on its Public Policy Blog last week. "The claim -- based on no evidence whatsoever -- is 100 percent false and unfounded," wrote Pablo Chavez, Google's Senior Policy Counsel. "Google does not sell health

Scammers are at it again - taking advantage of Google sponsored ads for acquiring traffic in order to redirect it to malware-infected copies of legitimate software. win.rar GmbH is warning users of an ongoing fraudulent AdWords campaign pushing a malware-infected copy of WinRAR, the popular archiving application. Starting from the basic fact that, both, legitimate and malicious users can purchase their visibility, the fake WinRAR release is only the tip of the iceberg. Let's take a peek at the campaign impersonating Download.com - impersonation is a form of flattery - and discuss a separate campaign promising to deliver free copies of the free in general, WinRAR and WinZip, managed by a Zango adware affiliate.

The global business community is faced with an unprecedented level of uncertainty and risk. Are you prepared? The BCI announces Business Continuity Awareness Week, a week-long global event that is aimed at raising awareness of business continuity, disaster recovery and resiliency around the globe and bringing to the forefront the escalating significance of Business Continuity Management (BCM) as a critical management tool for corporations and government groups of all sizes and industries. We have aligned with other industry leaders in the Business Continuity education, development and standards fields to support The Business Continuity Institute (BCI) in its production of a series of 9 FREE webinars and virtual meetings throughout the world which will include surveys, case studies, analysis processes and much more. We would strongly urge you to mark the dates on your calendar and take advantage of all of this great knowledge! Please feel free to forward this announcement to anyone that you feel would benefit from this event. For the most up to date information and event schedule please visit: www.businesscontinuityawarenessweek.org

As arguments swirl over online privacy, a new survey indicates the issue is a dominant concern for Americans. More than 90 percent of respondents called online privacy a "really" or "somewhat" important issue, according to the survey of more than 1,000 Americans conducted by TRUSTe, an organization that monitors the privacy practices of Web sites of companies like I.B.M., Yahoo and WebMD for a fee. When asked if they were comfortable with behavioral targeting - when advertisers use a person's browsing history or search history to decide which ad to show them - only 28 percent said they were. More than half said they were not. And more than 75 percent of respondents agreed with the statement, "The Internet is not well regulated, and naïve users can easily be taken advantage of." The survey arrives at a fractious time. Debate over behavioral advertising has intensified, with industry groups trying to avoid government intervention by creating their own regulatory standards. Still, some Congressional representatives and the Federal Trade Commission are questioning whether there are enough safeguards around the practice. Last month, the F.T.C. revised its suggestions for behavioral advertising rules for the industry, proposing, among other measures, that sites disclose when they are participating in behavioral advertising and obtain consumers' permission to do so. One F.T.C. commissioner, Jon Leibowitz, warned that if the industry did not respond, intervention would be next. "Put simply, this could be the last clear chance to show that self-regulation can - and will - effectively protect consumers' privacy," Mr. Leibowitz said, or else "it will certainly invite legislation by Congress and a more regulatory approach by our commission." Some technology companies are making changes on their own. Yahoo recently shortened the amount of time it keeps data derived from searches. It is also including a link in some ads that explains how

Since its inception, IT has focused on reducing costs through process automation and the implementation of applications. However, that is no longer enough to sustain competitive advantage in a rapidly changing world. Today, important business decisions depend on having up-to-date, trustworthy information. At the same time, you need to assess the internal and external risks involved in such decisions. This is not easy, which is why organizations need to build an Information Strategy to guide them

Did we need more proof that a chain is only as strong as its weakest link?

A secure Web mail company that challenged hackers to break into the company's Web mail system is paying out a US$10,000 prize, just days after launching the contest. A team of hackers managed to hack into StrongWebmail CEO Darren Berkovitz's Web mail account, using what's known as a cross-site scripting (XSS) attack, the company confirmed Monday. "They did it using an XSS script that took advantage of a vulnerability in the backend webmail program," StrongWebmail said in a statement. StrongWebmail launched the contest at the end of May as a way of promoting the voice-based identification technology sold by its parent company, Telesign. Hackers were given Berkovitz's e-mail address and password and challenged to break into the account. The company thought this would prove difficult because StrongWebmail requires a special password that is telephoned to the user before e-mail can be accessed.

Is your company keeping information secure? Are you taking steps to protect personal information? Safeguarding sensitive data in your files and on your computers is just plain good business. After all, if that information falls into the wrong hands, it can lead to fraud or identity theft. A sound data security plan is built on five key principles: * Take stock. Know what personal information you have in your files and on your computers. * Scale down. Keep only what you need for your business. * Lock it. Protect the information in your care. * Pitch it. Properly dispose of what you no longer need. * Plan ahead. Create a plan to respond to security incidents. To learn more about how you can implement these principles in your business, play our interactive tutorial. You'll see and hear about practical steps your business can take to protect personal information. After you experience the tutorial, we hope you'll take advantage of the other resources on this site to educate your employees, customers, and constituents. Order copies of our brochure, Protecting Personal Information: A Guide for Business, or publish an article on information security in your newsletter, magazine, or website. All of the information on this site is in the public domain; we hope you'll share it freely.