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Yesterday, CBC radio's morning show, the current, featured Lessons From The Identity Trail co-author, Ian Kerr, who discussed the book and a number of contemporary challenges that privacy faces in light of emerging technologies with guest host, Nancy Wilson. Below is the the text of Nancy Wilson's introduction and a link to the podcast of the full length interview in segment #3 of the show. To some people the Internet is the world's biggest commons ... a global public square. For others, it's a realm of shadowy, anonymous figures hiding behind online aliases. But anonymity is becoming less and less a feature of life online. We aired a clip with one perspective on that trend, posted last May on the website, Mobuzz.tv. Taking responsibility for your actions on line may be just one way you relinquish privacy. Every day, millions of Canadians hop on the Internet to check their e-mail, chat with their friends on social networking sites, book a vacation or buy a gift. And each time they click on a purchase or post a picture, they give up a little bit of their privacy. With this explosion of information technology - there are those who warn that our anonymity and our right to privacy is in jeopardy. That's the premise of a new book called On The Identity Trail: Anonymity, Privacy and Identity in a Networked Society. Academics, governments and private corporations around the world contributed to the book, which examines how technology is changing the nature of our private lives, and what it means to be "anonymous."

"Madison Avenue has joined forces with Internet companies in a last-ditch attempt to stop privacy regulations over the $29 billion online-ad industry. The industry is finalizing an ad campaign to educate consumers about how digital advertising works, creating an icon that would appear on Web pages or ads alerting consumers if their activity is being tracked and deploying new technologies to police the Web for illegal activities. At issue is the practice of tracking consumers' Web activities - from the searches they make to the sites they visit and the products they buy - for the purpose of targeting ads. The efforts follow calls from the FTC earlier this year for Web advertisers and Internet companies to do a better job explaining how they track and use information about consumers' Web activities and creating a simple way consumers can opt out of being tracked. Meanwhile, scrutiny in Washington continues to build. Lawmakers and regulators have broadened their scope beyond the Internet and are starting to examine privacy practices for a wider swath of media and technologies, from mobile phones and newfangled interactive TV commercials to telephone pitches and the advertisements consumers receive in their mailboxes."