Amazon has opted out of Phorm's controversial targeted advertising technology, delivering a serious blow to the UK-listed company which has already prompted a European commission legal action against the British government. Phorm's technology, which is yet to be launched in the UK, allows ISPs to track their customers' activity on the internet in order to target adverts on pages they subsequently visit. Amazon's absence from Phorm's Webwise system deprives the company of the second most visited destination, after eBay.co.uk, among shopping and classified websites in the UK, according to data from Hitwise. It means Phorm will not have access to crucial information about what Amazon users are interested in. Last month the Open Rights Group, privacy campaigners, sent a letter to nine of the internet's biggest names, including Amazon, Google, Bebo, Facebook and Yahoo, asking them to opt out of Phorm's technology "to protect your users' privacy". Google and Bebo are actively considering whether to opt out and a spokesman for Amazon said the company has now removed all its domain names - including Amazon.com - from Webwise. A spokesman for Phorm said the company does not comment on individual cases but the it is understood to be planning a meeting with Amazon's management to explain the benefits of the Webwise system.

More electronic records were exposed in 2008 than in the previous four years combined and most of those breaches -- nine out of 10 -- could have been easily avoided with basic preventative controls consistently applied. In its 2009 Verizon (NYSE: VZ) Business Data Breach Investigations Report, Verizon Business Security Solutions analyzed 90 confirmed breaches that occurred in 2008, affecting 285 million compromised records. The company's previous data breach report covered from 2004 through 2007, a period that saw 230 million compromised records. About a third of the breaches in Verizon Business' caseload have been publicly disclosed, and additional disclosures are expected before the end of the year. But many breaches will remain unreported because of the absence of any applicable disclosure requirement. Among the report's findings: 91% of all compromised records were linked to organized criminal groups; customized malware attacks doubled; and the most common attack vectors were default credentials and SQL injection. In a statement, Peter Tippett, VP of research and intelligence for Verizon Business Security Solutions, described the report as a wake-up call. Businesses need strong security and a proactive approach, he said, particularly because the economic crisis is likely to spur even greater criminal activity.

Congrats on your inheritance! Okay, you knew that one's the start of a scam. Here are other come-ons you'll encounter when criminals come knocking. What the average guy might call a con is known in the security world as social engineering. Social engineering is the criminal art of scamming a person into doing something or divulging sensitive information. These days, there are thousands of ways for con artists to pull off their tricks (See: Social Engineering: Eight Common Tactics). Here we look at some of the most common lines these people are using to fool their victims.

Chris Nolter Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising." His innovations, in late 19th-century and early 20th-century Philadelphia and New York, included publishing reliable prices in advertisements, copyrighting pitches, offering money-back guarantees and hiring a full-time writer to produce ad copy. A century later, advertising professionals have gotten more sophisticated and adapted to radio, television, outdoor and digital media. Wanamaker's observation about the value and effectiveness remains profound for merchants and manufacturers, as well as for media outlets that have seen broadcasting or print-advertising dollars reduced to digital pennies. The Internet has made the amount of space that can be filled with advertising virtually infinite, while the recession has all but emptied the advertising coffers of automakers, financial services firms and real estate companies. While digital media has disrupted the traditional ad business, it also presents the tantalizing promise to answer Wanamaker's question. Prior generations of digital advertising gave us spam and banner ads that tempted us with animated mortgage holders wildly dancing on the roof of their home or prizes for whacking a mole. The new proposition is that digital ads will allow advertisers to target audiences and track their returns on investment, and provide users with advertising and content that is more relevant. More than 400 advertising networks have come into existence to sell ad space on the expanding inventory of Web sites and pages. These networks connect advertisers with online publishers, often shopping ad space that a Web site's own sales staff cannot fill. Many of the networks cater to niches, such as food, wine, cars or sports. Increasingly, they are selling access to a

After Google issued an official raspberry to South Korea - by sidestepping its "real name" law by simply disabling comments and uploads - the Korean government has taken to pounding the table and turning beet red. Korean reporter Koo Bonkwo sent me an email with his latest report on the situation. The Hankyoreh reports that the Korea Communications Commission is "in an uproar" over Google's actions. According to an unnamed official at KCC: The people higher up said that they could not just leave Google alone and told us to find something to punish them with, so the related team is researching possible illegalities. At a meeting of a National Assembly committee that deals with communciations, KCC chairman Choi See-joong, railed to members: They are speaking as though Korea is a backwards Internet nation that is intensifying its Internet censorship. Why are you just standing around doing nothing?

The rap on the iPhone and iPod touch is that it's chiefly an entertainment device. (After all the software keyboard is damn irritating.) But the Army doesn't think so. Newsweek reports that the military is very high on the touch, since it's priced at about a third the price of an iPhone. Since it's a app platform, the Army can update soldiers' capabilities with the touch of a button and touch lets soldiers network their intelligence. Next Wave Systems in Indiana, is expected to release iPhone software that would enable a soldier to snap a picture of a street sign and, in a few moments, receive intelligence uploaded by other soldiers (the information would be linked by the words on the street sign). This could include information about local water quality or the name and photograph of a local insurgent sympathizer. The U.S. Marine Corps is funding an application for Apple devices that would allow soldiers to upload photographs of detained suspects, along with written reports, into a biometric database. The software could match faces, making it easier to track suspects after they're released.

Individuals have been at risk of having their personal information stolen and used to commit identity-related crimes long before the emergence of the Internet. What the Information Age has changed, however, is the method by which identity thieves can access and exploit the personal information of others. One method in particular leaves hundreds of thousands, and in some cases tens of millions, of individuals at risk for identity theft: large scale data breaches by skilled hackers. In this method, criminals remotely access the computer systems of government agencies, universities, merchants, financial institutions, credit card companies, and data processors, and steal large volumes of personal information on individuals. Such large scale data breaches have revolutionized the identity theft landscape as it relates to fraud on existing accounts through the use of compromised credit and debit card account information. Large scale data breaches would be of no more concern than small scale identity thefts if criminals were unable to quickly and widely distribute the stolen information for subsequent fraudulent use (assuming, of course, that the breach would be quickly detected). Such wide-scale global distribution of stolen information has been made possible for criminals with the advent of criminal websites, known as "carding forums," dedicated to the sale of stolen personal and financial information. These websites allow criminals to quickly sell the fruits of their ill-gotten gains to thousands of eager fraudsters