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"If you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the 'How Groupon Uses Personal Information' section of the Updated Privacy Statement)," the email states. Groupon adds that the changes also address some new types of business relationships the company is forging and new technologies it is implementing or may use.

I was at an advertising conference last week. Some folks are concerned that privacy advocates will press the government to regulate the most common of tracking technologies: behavioral targeting. That's the system that drops a cookie onto our computers to record many of our wanderings through the Web in hopes of targeting us with relevant ads. I had just written The Next Net, about how we'll be tracked on the mobile Internet. And I was thinking that if behavior targeting worries people, the data cascading from our phone use will terrify them. But there are also plenty of reasons to worry about regulation. First, there's a divide in our society between people extremely worried about erosion of privacy and others who appear, with their Web postings, videos and Tweets, to celebrate it. Which group wins? They both can. Take a look at this new friend-finding location-based application for Facebook, Locaccino. It comes out of Carnegie Mellon. The idea is that people can fine-tune their privacy profiles, deciding who can see where exactly they are, and who gets a blurrier vision, or none at all. The point is that millions of people are clearly eager to exchange all sorts of data. It's a way for them to learn, make friends, find things, and have fun. What's more, it supports a vibrant and innovative software market in a gloom-infested tech industry. Some of the innovation will go toward protecting privacy. Because privacy is something that both sides of this debate want and need, even if they don't agree on what it is. Regulations? The most important privacy regs, in my view, should mandate clear communications on how customer data will be used, and will limit tracking to those who have chosen to participate.

Many also may not be comfortable letting AT&T and Verizon, recently under fire for completely ignoring privacy laws, anywhere near their financial data.

Consumers trust friends' opinions and access them on the go while shopping. 40% accessed social media via mobile phones. 37% of US social media users trust what friends and family say about brands or products on social media, compared to only 10% trust in strangers.

"The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. Such practices include social networking, cloud computing, online behavioral advertising, mobile marketing, and the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses. The goal of the roundtables is to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation."

With increasing dependency on information systems and advances in cloud computing, the smart grid and mobile computing, maintaining the confidentiality and integrity of citizens' personally identifiable information is a growing challenge. A new draft document from the National Institute of Standards and Technology (NIST) addresses that challenge by adding privacy controls to the catalog of security controls used to protect federal information and information systems.

"Yesterday, a "Your iPhone's been hacked because it's really insecure! Please visit doiop.com/iHacked and secure your phone right now!" message popped up on the screens of a large number of automatically exploited Dutch iPhone users, demanding $4.95 for instructions on how to secure their iPhones and remove the message from appearing at startup. Through a combination of port scanning and OS fingerprinting of T-Mobile's 3G IP range, a Dutch teenager has for the first time automatically exploited a known security vulnerability introduced on jailbroken iPhones - the SSH daemon which unless modified remains running with default users root and mobile, using the same password on each and every device."

As the impact of digital advertising on consumer privacy comes under scrutiny, AT&T is taking a stance in support of stricter standards. Rep. Rick Boucher (D., Va.), chairman of the subcommittee, said in an interview Wednesday that a statute is needed to regulate how companies collect, share and use data on consumers' behavior in targeting online advertising. While ad targeting on the Web has been at the forefront of privacy advocates' concerns, worries are growing about other media, ranging from mobile phones to emerging TV technologies. To sell marketers targeted ads, technology and media companies collect data about customers, ranging from the Web sites they visit to the neighborhoods they live in to the TV shows they watch. Marketers often will pay a premium for this form of advertising because it allows them to show their ads to consumers who are likelier to buy their products or services. "Pitfalls arise because behavioral advertising in its current forms is largely invisible to consumers," says Dorothy Attwood, AT&T's senior vice president of public policy and chief privacy officer, in prepared testimony she is expected to deliver at the hearing of the House Subcommittee on Communications, Technology and the Internet. Her statement says consumers don't fully understand that their online activity is used to create detailed profiles of them. Internet and other media companies say the data they use to target ads are anonymous and can't be traced to individual consumers. AT&T plans to argue that consumers should have "full and complete" notice of what information is collected about them and how it is used and protected, and should have tools that let them determine whether their Web activities are being tracked. The company says it won't use consumer information for online behavioral advertising unless it first obtains consent from the consumers involved. AT&T's stance contrasts with the position taken by most big Internet companies and industry trade grou

With the nation's strictest data security law set to take effect Jan. 1 in Massachusetts, mobile phone merchant Dennis Kelly plans to parlay the regulations into a competitive advantage. Kelly will display signs at each point-of-sale device inside 28 Wireless City shops, of which he is co-owner, stating that the company complies with the state's new mandate and that protecting customers' personal information is a company-wide priority. He says that as his business has grown in a few short years, adhering to the new requirements - namely, establishing an official information security policy and deploying more stringent access control solutions - was necessary, regardless of the impending legal obligation. And now he wants to show that investment off. "We can set ourselves apart from competitors by communicating that we take this stuff seriously," he says. "I think we will be somewhat unique in that regard." Kelly's take on the regulations - the first time any state has issued such a comprehensive and prescriptive list of measures that must be taken to protect data - appears to be in direct contrast to most other business owners across the Bay State.

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The sheer volume of amateur cellphone sex videos on the Internet's porn site - while certainly culturally edifying - illustrates the new truth about sex in the 21st century: don't let anyone record it, or everyone will be enjoying it. But sometimes, the all-seeing and voyeuristic eye of consumer video culture has a happy ending: a businessman who recorded himself having sex with a university student was recently cleared of the charges after the footage was shown in court. Before the footage was presented as evidence, the judge warned both the gallery and the jury: "You are going to see a clip which from what I have been told you may find extremely distasteful." Despite this warning, though, the defense failed to exhibit a scene from Dustin Diamond's sex tape, but instead a rather traditional recording of an enthusiastic coupling. After the tape had finished playing, the judge ruled in the favor of the defendant. "You and Mr Taylor were very familiar with each other and comfortable in each other's presence." There's the possibility, of course, that the judge made the wrong decision: there could have been drugs involved. But score one for the good guys. A lot is made, rightfully, of the eradication of privacy in the digital age, but when it can help a man avoid wrongful imprisonment and the total ruin of his life, there's a bright side. The moral? If you're actively swinging, pony up for a cell phone with a good camera. And PornHub commenters say, the more megapixels, the better.

With Twitter firmly established as the "conversation place to be," marketers are beginning to look for where they fit in. And that means tools. For the uninitiated, Twitter is a service that lets individuals exchange 140-character messages-via computer or mobile device-with groups of "followers." The result is a fast-and-loose, multidimensional conversation that falls somewhere in between blogging and text messaging, happening in real time between millions of users around the world. Luckily, the Web interface for Twitter.com is just the start of many ways to interact with and glean intelligence from Twitter conversations. There is big potential value for tapping into the Twitter-stream for insights into what customers are saying about your company's brand and its market. "Millions are leaning on Twitter pretty hard as a way to network and communicate with contacts new and old," said John Jatsch, a social marketing expert and operator of Duct Tape Marketing. He added that marketers have many options for how to use Twitter, including connecting with customers, monitoring conversations and testing new ideas. To use Twitter to its fullest, b-to-b marketers should consider using the following handful of tools and services: ??Twitter clients. It doesn't take long for most Twitter users to move beyond using Twitter.com to post and monitor their posts or "tweets." There are much more powerful tools at your disposal for reading, filtering, searching and posting to Twitter.com. The list of Twitter clients includes popular Mac client Twitterific; Adobe Air-based clients such as Twhirl, Tweetr and Spaz; Firefox add-ons like Twitterfox and TwitBin; and software that lets you track multiple social engines-such as Facebook, FriendFeed and even instant messaging as well as Twitter-like Digsby and AlertThingy. A new client receiving a lot of buzz is TweetDeck, which features a huge but customizable user interface that makes it easier to track posts, re

Oh, the double-edged sword of Twitter. It's not nice when it makes PR people and reporters look like asses, as Jennifer Leggio will post tomorrow. But it's a whole new can o' beans when it affects political power. And yup, Twitter did in fact (or not - see below) alter the balance of power in Virginia (the state capital of which is Richmond, Va., for what it's worth) this week, as Talking Points Memo blogs: Yesterday the Virginia GOP came very close to taking control of the state Senate, nearly luring a Democratic Senator to switch parties and put them at a 20-20 tie, which would have been broken by the Republican Lt. Governor. Then Jeff Frederick, a state legislator and the party chairman, ruined it all by Twittering this: Big news coming out of Senate: Apparently one dem is either switching or leaving the dem caucus. Negotiations for power sharing underway. The Dems then read the message, quickly mobilized to talk the renegade out of it, and stopped the GOP coup before it could happen. Here's Frederick's exciting presence on Twitter, featuring such nail-biting updates as: * Had great meeting; dinner @ Bookbinders; now at Lucky Strike/Cap Results party. Tired * Meeting w/ Senator about a bill he wants me to support. And then this intriguing post: Meeting w/ HseMajLdr abt my senate post earlier.He gave me info, which came f/ a Senator who said it was public. That will be a fun meeting. At any rate Frederick pointed to a blog post from conservative Roanoke County, which says the whole Twitter story is b.s., that the Dems already knew about the rogue House member before Frederick ever Tweeted. Even so, the strange power of Twitter is now well-established.

Washington insiders say that the Obama administration will be more aggressive with actions to protect consumers online. Two consumer advocacy groups, the Center for Digital Democracy and the U.S. Public Interest Research Group, have asked the Federal Trade Commission to investigate behavioral targeting practices aimed at mobile phone users. The day the FTC received the request and one week before the Obama administration took office, four marketing and advertising associations announced their intent to create an enhanced set of self-regulatory principles for online behavioral advertising. The American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association and Interactive Advertising Bureau are said to be reviewing the areas for self-regulation set forth in the FTC's proposed self-regulatory principles issued in December 2007. As marketers, our boundaries for targeting campaigns continue to widen as technology improves. We collect more information than ever before. This, along with the fear of federal regulation, may create a trend for more marketers to take on a dual role as a privacy professional. The International Association for Privacy Professionals (IAPP, https://www.privacyassociation.org/) provides privacy education and certification for privacy professionals.

A complaint filed with the Federal Trade Commission by consumer groups seeking greater privacy protection for mobile Internet users could become a crucial test for the Obama administration's commitment to Internet privacy, a researcher has said. A policy statement published on then-President-elect Barack Obama's transitional Web site said he plans to "strengthen privacy protections for the digital age." Need to review your privacy policy or guide your clients in preparing a privacy framework? Download a copy of the Generally Accepted Privacy Principles.

Maintaining privacy is on many people's minds these days, but sometimes that's the last thing they do. Allegations last week that two British tabloids, The Sun and The News of the World, had employed high-technology snoops to listen in on the mobile phone messages of public figures highlighted fears of what can happen when digital data fall into dubious hands. The reports came only days after another privacy debacle, this one self-inflicted. Photos and family information about Sir John Sawers, soon to be Britain's chief spy, appeared in another newspaper, The Mail on Sunday, after his wife posted them on Facebook. While attitudes toward privacy can appear paradoxical, the seeming contradiction is really about something else: control. When people bare their bodies on Facebook or their souls in the digital confessional of Google's search engine, they feel as if they are in charge. Not so, when the private embarrassments come to light unexpectedly.

They may be after the phone, but what about the data? How much of your life is on your mobile device? Some misguided companies let employees use personal devices for work. I wonder what an auditor would say about due diligence and due care when data is leaked through such ignorance. Think, before you set a lax password, or none at all. Karl Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

The Federal Trade Commission is planning three public discussions, starting in December, devoted to technology and consumer privacy. According to the FTC, the roundtables will address topics such as social networking, cloud computing, online advertising and mobile marketing, the goal being "to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation." Behavioral advertising, in particular, has come under fire by privacy groups. Earlier this month, Electronic Frontier Foundation, Consumers Union and other related organizations called for stronger rules limiting what kinds of personal information are collected by marketers and how long they can hold on them.

"Madison Avenue has joined forces with Internet companies in a last-ditch attempt to stop privacy regulations over the $29 billion online-ad industry. The industry is finalizing an ad campaign to educate consumers about how digital advertising works, creating an icon that would appear on Web pages or ads alerting consumers if their activity is being tracked and deploying new technologies to police the Web for illegal activities. At issue is the practice of tracking consumers' Web activities - from the searches they make to the sites they visit and the products they buy - for the purpose of targeting ads. The efforts follow calls from the FTC earlier this year for Web advertisers and Internet companies to do a better job explaining how they track and use information about consumers' Web activities and creating a simple way consumers can opt out of being tracked. Meanwhile, scrutiny in Washington continues to build. Lawmakers and regulators have broadened their scope beyond the Internet and are starting to examine privacy practices for a wider swath of media and technologies, from mobile phones and newfangled interactive TV commercials to telephone pitches and the advertisements consumers receive in their mailboxes."

Police in the US may soon be getting an iPhone add-on that will equip them with a facial recognition technology called MORIS (Mobile Offender Recognition and Information System). The device attaches to an iPhone like a case and allows the police to take a photo of a person to determine if they are a suspect or have a criminal history.