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Social, Social, Social! It seems everyone is talking about the need to adopt some flavor of Social to propel business forward. Unless you live under a very large rock, you are aware of the popularity of individual social media services. Many well-meaning companies are rushing forward to transform th

Traditionally, we trust doctors with confidential information about our health in the knowledge that it�s in our own interests. Similarly, few patients object to the idea that such information may be used in some form for medical research. But what happens when this process is subject to scrutiny?How explicit does our consent have to be? Since the introduction of the Data Protection Act 1998 medical researchers have raised concerns over the increasing barriers they face to accessing patient data.These concerns have heightened amongst some researchers since the passing of the Human Tissue Act 2004 introduced in the wake of the Alder Hey and Bristol Royal Infirmary scandals. When scientific advances are unraveling the secrets of DNA and the decoding of the human genome has opened up substantial new research opportunities.Clinical scientists and epidemiologists argue that the requirements being placed upon them are disproportionate to the use they are making of either datasets or tissues samples and, besides, their work is in the public interest.At the heart of the debate lie key questions over trust and consent and how these can best be resolved.To complicate things, it is no longer just medical researchers, but also public health bureaucrats who are keen to have access to our data.Quasi-official bodies have been charged with persuading individuals to change their behaviour and lifestyles in connection with all manner of issues such as diet, exercise, smoking and alcohol consumption.Social Marketing � the borrowing of commercial marketing techniques in the pursuit of 'public goods' � is in vogue amongst public health officials. Empowered by advanced data collection and computing techniques, armed with the latest epidemiological research, and emboldened by a mission to change unhealthy behaviour, public health officials are keen to target their messages to specific 'market segments' in most need of advice.Are government researchers abusing patients' trust? Can an

GovLoop (http://govloop.com), an online community created for and by government employees, announced today it has signed up its 10,000th member less than a year after launching. Dubbed by some as a "Facebook for Feds," GovLoop brings together government employees from the U.S. and other nations to discuss ideas, share best practices and create a community dedicated to the betterment of government. A revolution is happening in government as the result of a new generation of government employees, the rise of Web 2.0 technologies, and the Obama administration's focus on transparency, participation, and collaboration. This revolution is often called "Government 2.0" and GovLoop is at the center of this movement. The social network was developed by Steve Ressler, a 28-year old federal employee from Tampa, Fla. who is also a co-founder of Young Government Leaders (http://youngovernmentleaders.org). Fed up with the silos that existed across government agencies, including artificial barriers between levels of government, rank and age, Ressler believed there had to be a better way to share information, so he launched GovLoop.com in June 2008.