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Americans are about to re-learn that bank deposit insurance isn't free, even as Washington is doing its best to delay the coming bailout. The banking system and the federal fisc would both be better off in the long run if the political class owned up to the reality. We're referring to the federal deposit insurance fund, which has been shrinking faster than reservoirs in the California drought. The Federal Deposit Insurance Corp. reported late last week that the fund that insures some $4.5 trillion in U.S. bank deposits fell to $10.4 billion at the end of June, as the list of failing banks continues to grow. The fund was $45.2 billion a year ago, when regulators told us all was well and there was no need to take precautions to shore up the fund.

"Bankers are playing with fire by increasing risk when taxpayer tolerance with financial bailouts has worn perilously thin, the International Monetary Fund warned. Managing director Dominique Strauss-Kahn reckons bankers may be in the throes of a "Mardi Gras" party of renewed speculation ahead of a looming regulatory crackdown. Yet the return of their old habits is dangerous. If a new financial crisis occurred in a few years" time, the public would be unwilling to support another round of massive bailouts, he told the Confederation of British Industry. Democracy itself could be threatened if banks went back to taxpayers with their caps in their hands. "In an atmosphere of increasing optimism, we see signs of old habits coming back. Risk-taking is on the rise," said Strauss-Kahn. "Right now, regulatory uncertainty is throwing up some perverse incentives. For example, it might be encouraging a risk-taking culture -- a Mardi Gras effect whereby financial institutions party now in expectation of lean times to come. "Clearly, this is dangerous, not least for emerging markets. And we may run out of time -- if we wait too long to implement these reforms, it might be too late." A second wave of rescues may simply not get through national legislatures, he added: "The political reaction would be very strong, putting some democracies at risk." IMF figures show the aftershocks of the 2008 crisis are far from over, with firms recognising only half of their losses worldwide. Yet despite the fragility of the financial sector, there is mounting evidence that traders are making hay before tougher regulatory standards come into force. Investment banking profits have soared this year, as firms make the most of ultra-low interest rates, money-printing operations and huge government bond issuance programmes. Strauss-Kahn argued countries need to act quickly to remove "regulatory uncertainty" -- ensuring bankers do not make the most of the current confusion over future standards

A top lawyer for P&G called upon industry execs to work harder than ever to defend self-regulation of the ad business at a gathering of top advertisers today. Speaking about the tough economic environment and increased government involvement in business affairs, Deborah Platt Majoras, VP-general counsel at P&G, said the ad business has to tout that it has been responsible and doesn't need additional oversight. The current business environment -- one in which market failures have prompted government bailouts and heightened government oversight -- is leading to a more skeptical outlook from policymakers about self-regulation. ' "The road ahead is not going to be easy, but we are not helpless," said Ms. Majoras, who, prior to joining P&G served as chairman of the Federal Trade Commission from 2004 to 2008. "The industry has been far more responsible than we get credit for. It's time that we backed up rhetoric with facts," she said.