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MediaPost Publications Mobile Payments Growth Slower Than Expected 07/22/2011 - 0 views

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Slower mobile payments growth privacy security advertising google

shared by Karl Wabst on 22 Jul 11 - No Cached

Karl Wabst on 22 Jul 11

In advanced markets, the firm believes the promise of mobile payments driven by NFC technology is at least four years away from reaching mass adoption. "The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards," said Sandy Shen, research director at Gartner.

<div class="cArrow"> </div><div class="cContentInner">In advanced markets, the firm believes the promise of mobile payments driven by NFC technology is at least four years away from reaching mass adoption. "The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards," said Sandy Shen, research director at Gartner. </div>

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