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If done artfully and well, mobile media and technology is capable of reversing a century-old model of selling -- where salespeople went to people's homes or waited for interested consumers to come to them. In some ways, mobile replaces the traveling and in-store salesmen with the newer (albeit slightly creepy) model of the "following salesman."

You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease. A button pops up on the screen. You click it with the remote and are asked whether you want more information about the car. You respond "yes." Days later, an information packet arrives at your home, the address on file with your cable company. This is the future of cable TV advertising: personal and targeted. Cable TV operators are taking a page from online advertising behemoths like Google Inc. to bring these so-called "addressable" ads onto the television. "It hasn't really been done on TV before," said Mike Eason, chief data officer of Canoe Ventures, a group formed by the nation's six largest cable operators to launch targeted and interactive ads on a national platform starting this summer. They're betting they can even one-up online ads because they also offer a full-screen experience - a car commercial plays much better on your TV than on your PC. As such, they hope to charge advertisers more. The stakes are high: Cable companies get only a small portion of the $182 billion North American advertising market. Eason said the cable operators, which sell local ads on networks like Comedy Central, get roughly 10 percent of the commercial time on those channels. With targeting, they are hoping to expand that. But they have to tread carefully. Privacy advocates worry the practice opens the door to unwanted tracking of viewing habits so ads can target consumers' likes or dislikes. They also fear it could lead to discrimination, such as poorer households getting ads for the worst auto-financing deals because they are deemed credit risks. "You've got to tell people you're doing it and you've got to give people a way to say no," said Pam Dixon, executive director of World Privacy Forum in Carlsbad, Calif. "Otherwise, it's just not fair."

Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing habits. The House subcommittee on Communications, Technology and the Internet will hold a hearing that will look at new uses for digital set-top boxes, the devices that control channels and perform other tasks on the TV screen. Cable TV companies plan to use such boxes to collect data and direct ads more targeted to individual preferences. "We have recently called on Congress and the Federal Trade Commission to investigate cable's new interactive targeted TV ad system on both antitrust and privacy grounds," said Jeff Chester, executive director of the Center for Digital Democracy. He's concerned about Canoe Ventures, a consortium formed by the nation's six largest cable companies to oversee the rollout of targeted and interactive ads nationally. Chester worries that Canoe will track what consumers do in their homes. Currently, cable companies aim their ads based strictly on geography. Now, cable's goal is to take the Internet's success with targeted ads and transfer that to the TV medium. Thus, a household that watches a lot of Nickelodeon and the Disney Channel eventually could be targeted for theme parks promotions. This type of targeting is something broadcast TV can't do. For starters, Canoe plans to offer ads this summer that consider demographic factors such as age and income. Philadelphia-based Comcast Corp. and Cablevision Systems Corp. of Bethpage, N.Y., also have been testing or rolling out targeted ads outside the consortium. But cable operators are wary about being seen as trampling on consumer privacy and reiterate that they don't plan to target based on any personally identifiable information, such as someone's name and address. Canoe said it doesn't have plans this year to use set-top box data for ads. Instead, the first ads it pl

The Nature of the Problem Identity theft has been referred to by some as the crime of the new millennium. It can be accomplished anonymously, easily, with a variety of means, and the impact upon the victim can be devastating. Identity theft is simply the theft of identity information such as a name, date of birth, Social Security number (SSN), or a credit card number. The mundane activities of a typical consumer during the course of a regular day may provide tremendous opportunities for an identity thief: purchasing gasoline, meals, clothes, or tickets to an athletic event; renting a car, a video, or home-improvement tools; purchasing gifts or trading stock on-line; receiving mail; or taking out the garbage or recycling. Any activity in which identity information is shared or made available to others creates an opportunity for identity theft. It is estimated that identity theft has become the fastest-growing financial crime in America and perhaps the fastest-growing crime of any kind in our society. Identity Theft: Is There Another You?: Joint hearing before the House Subcomms. on Telecommunications, Trade and Consumer Protection, and on Finance and Hazardous Materials, of the Comm. on Commerce, 106th Cong. 16 (1999) (testimony of Rep. John B. Shadegg). The illegal use of identity information has increased exponentially in recent years. In fiscal year 1999 alone, the Social Security Administration (SSA) Office of Inspector General (OIG) Fraud Hotline received approximately 62,000 allegations involving SSN misuse. The widespread use of SSNs as identifiers has reduced their security and increased the likelihood that they will be the object of identity theft. The expansion and popularity of the Internet to effect commercial transactions has increased the opportunities to commit crimes involving identity theft. The expansion and popularity of the Internet to post official information for the benefit of citizens and customers has also increased opportunities to obtain

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Chris Nolter Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising." His innovations, in late 19th-century and early 20th-century Philadelphia and New York, included publishing reliable prices in advertisements, copyrighting pitches, offering money-back guarantees and hiring a full-time writer to produce ad copy. A century later, advertising professionals have gotten more sophisticated and adapted to radio, television, outdoor and digital media. Wanamaker's observation about the value and effectiveness remains profound for merchants and manufacturers, as well as for media outlets that have seen broadcasting or print-advertising dollars reduced to digital pennies. The Internet has made the amount of space that can be filled with advertising virtually infinite, while the recession has all but emptied the advertising coffers of automakers, financial services firms and real estate companies. While digital media has disrupted the traditional ad business, it also presents the tantalizing promise to answer Wanamaker's question. Prior generations of digital advertising gave us spam and banner ads that tempted us with animated mortgage holders wildly dancing on the roof of their home or prizes for whacking a mole. The new proposition is that digital ads will allow advertisers to target audiences and track their returns on investment, and provide users with advertising and content that is more relevant. More than 400 advertising networks have come into existence to sell ad space on the expanding inventory of Web sites and pages. These networks connect advertisers with online publishers, often shopping ad space that a Web site's own sales staff cannot fill. Many of the networks cater to niches, such as food, wine, cars or sports. Increasingly, they are selling access to a

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Guess what? That unlocked rant you put on your MySpace profile is open to the public and can be seen by anyone with a computer. Imagine that! Cynthia Moreno learned this the hard way. A judge ruled earlier this month that it was not an invasion of her privacy when a local newspaper published a rant pulled from her MySpace blog. After a visit to her hometown of Coalinga, Calif., college student Moreno penned a 700-word blog entry titled "An Ode to Coalinga" that opened with "the older I get, the more I realize how much I despise Coalinga." Moreno subsequently deleted the blog entry, but Roger Campbell, principal of Coalinga High School, discovered it before the deletion and handed it over to his friend Pamela Pond, editor of the Coalinga Record newspaper. Pond then published the rant in its entirety as a letter to the editor, printing Cynthia's full name. The Moreno family was met with death threats and shots were fired outside their home. Cynthia's father David was forced to close his 20-year-old family business, and the family moved to another town. The family sued the newspaper and the Coalinga-Huron Unified School District for invasion of privacy and infliction of emotional distress. The case against the newspaper was dismissed on free speech grounds, but the case against Campbell and the school district was allowed to proceed. Campbell did not violate Moreno's rights when he handed over her rant to Pond because Moreno's blog entry was published on the Internet and available for anyone to see, according to the Superior Court of Fresno County.

We all like to think our privacy is absolute. But if your job involves working across borders, you'll want to talk about privacy as a matter of degree rather than as an uncompromising right. Why? Not only do you want to be seen as someone who can get things done globally, but you also may personally want to be part of advancing social objectives that are arguably as important as privacy. Have you ever had to re-architect your global rollout of PeopleSoft or Lawson because of European Union privacy concerns? Or adjust how your company offers technical support to medical products sold in Europe? Have you ever been part of acquiring a failing European company where the privacy of employee data was a final sticking point? If you've seen projects with obvious social benefit get held up by seemingly minor data-related questions, then you might have been running up against this notion of "nothing trumps privacy." It's a popular idea. The half-billion people of Europe do view privacy as a human right. And they're not the only ones. As one of the first acts of the UN, Eleanor Roosevelt and the U.S. delegation in 1948 lobbied for the global adoption of the Universal Declaration of Human Rights(UNDHR), whose Article 12 states, "No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation." With Europe and the UN using absolute-sounding language to describe a right to privacy, it's no wonder we have all of these delayed and downsized corporate projects. People are legitimately concerned about our sometimes reckless march into the Information Age, and they want to put some brakes on it. But does privacy trump all foes? I can think of at least six other equally important social objectives that regularly put limits on privacy: 1. Personal health. We all want to stay healthy - even when we lose the ability to communicate and give consent. Emergency-room personnel need access t

Cloud services are now vulnerable to malicious use, a security company has suggested, after a techie worked out how Amazon's EC2 service could be used as a BitTorrent file harvester and host. Amazon's Elastic Compute Cloud (EC2) is a web service software developers can use to access computing, compilation and software trialling power on a dynamic basis, without having to install the resources locally. Now a developer, Brett O'Connor, has come up with a step-by-step method for using the same service to host an open source BitTorrent application called TorrentFlux. Getting this up and running on Amazon would require some technical know-how, but would be within the reach of a moderately experienced user, right down to following O'Connor's command line low-down on how to install the public TorrentFlux app straight to Amazon's EC2 rather than a user's local machine. Finding an alternative way of using BitTorrent matters to hardcore file sharers because ISPs and admins alike are increasingly keen to block such bandwidth-eating traffic on home and business links, and O'Connor's EC2 guide was clearly written to that end - using the Amazon service would make such blocking unlikely. "I created a web-based, open-source Bittorrent 'machine' that liberated my network and leveraged Amazon's instead," says O'Connor. He then quips "I can access it from anywhere, uploading Torrent files from wherever, and manage them from my iPhone." However, security company GSS claims the guide shows the scope for possible abuse, using EC2 to host or 'seed' non-legitimate BitTorrent file distribution. "This means, says Hobson, that hackers and other interested parties can simply use a prepaid (and anonymous) debit card to pay the $75 a month fee to Amazon and harvest BitTorrent applications at high speed with little or no chance of detection," said David Hobson of GSS. "The danger here is that companies may find their staff FTPing files from Amazon EC2 - a completely legitimate domain -

With all the attention Google StreetView's clash with a baby deer evoked, it can be easy to overlook the tool's crime-fighting good side. Not too long ago, StreetView was instrumental in returning a kidnapped Massachusetts girl safely to her home, and just recently, it helped a Swiss police team detect a 1.2-acre marijuana field and nab the gang responsible. As with all things Google, you have to take the bad with the good. And the good can be pretty good, as reported in the Worcester Telegram. When 9-year-old Natalie Maltais was kidnapped by her grandmother and taken to a motel in rural Virginia, Athol police were able to track her down using her cellphone and Google StreetView. The cellphone's GPS data focused on a 300-foot area in Natural Bridge, Va. Using StreetView, the Worcester cops plugged in the coordinates of the area, navigated around a bit and saw a nearby motel that looked promising. When they sent Virginia police to the site, they found the grandmother along with the girl, and returned her safely to her legal guardians. A happy ending. Similarly, the AP yesterday reported that Swiss police used Google Earth to discover the pot field and make several arrests. While working the case, the police used Google Earth to zero in on a suspect's residence, only to stumble upon the field. Although it had been camouflaged by corn planted all along its perimeter, the weed field couldn't hide from Google's Earth's piercing satellite gaze. The find led to the arrest of 16 suspects who have allegedly sold up to 7 tons of hashish and marijuana, with an annual turnover of 3 million to 10 million francs (or $2.5 million to $8.64 million) per year. So yes, while Google can be insensitive at times, especially when it comes to images uploaded by StreetView, it's also a proven force for good in the world. In other words, a tool is only as good (or bad) as the person using it. Google doesn't kill Bambis, people do.

On Monday two women from Fort Pierce were arrested for committing 300 different cases of Identity theft on the Treasure Coast and South Florida. The two women go by the names of Tychell Letrein Robinson, 33 and Patrice V. Johnson, 26. According to the Federal Trade Commission, in 2007 Florida took fifth place in nation with regards to the number of ID theft victims per 100,000 residents. The FTC also estimated that about 9 million Americans have their identities stolen every year. The Fort Pierce Police Department, the Port St. Lucie Police Department, the Sheriff's Office as well as the U.S. Postal Service worked together in a two year investigation in order to track down these two criminals. Law enforcement agencies discovered that the arrested had somehow managed to steal the personal information of several victims and open new accounts in their names. Authorities believe that the women bought a lot of their identifying information from accomplices. In a news conference on Monday afternoon, Sheriff Ken Mascara mentioned that criminal circles were well aware that the arrested would pay accomplices $50 in exchange for peoples sensitive information. Authorities discovered that the two women met while they were both under the employment of Liberty Medical. Apparently Robinson headed the criminal operation and taught Johnson all she needed to know with regards to making thousands of dollars every week through identity theft. The arrested managed to target victims in Florida from Orlando to Clearwater and even Palm Beach. The majority of victims were from St. Lucie County and the Treasure Coast. Unfortunately it is still not clear to law enforcements exactly how the women obtained all the stolen information. police.jpg It was in the early hours of Monday morning that the police arrived at the homes of the arrested with search warrants. Two vehicles, six computers and ledgers filled with victims sensitive information were confiscated by authorities, and the women w

It's funny. Was it just a month ago that we were enjoying the holiday respite, wondering what 2009 would have in store for us? Mind you, I didn't have any delusions. After the breaches, news events and regulatory issues of 2008, I didn't think we were going to turn the calendar page and emerge in a new world of a healthy economy and soaring consumer confidence. But neither did I think, four weeks later, we'd already have our first major security breach of the year - Heartland Payment Systems (HPY) and that it would so dominate our industry's attention. I get it, though, why we're so enamored of this case. It speaks to our biggest fears, first of all, that unknown electronic assailants can sneak into our systems and pry away our customers' names and critical information. Then there's the unknown enormity - we truly don't know how big this breach was. And, finally, it hits home. For you, the banking institution, you're the one left replacing your customers' cards and explaining why. For me, the banking customer ... well, mine is one of the banks doing the explaining. Needless to say, we're monitoring accounts closely. So, we were among the first to break the Heartland story when it first broke last Tuesday, and we've continued to follow it closely. After the initial media surge, where we saw news outlets and solutions providers tripping over one another to opine over what they think happened to Heartland and what it all means, here is what I believe we've learned so far from the case: 1) The Damage Goes Far Beyond the Breach. Heartland execs absolutely did the right thing by stepping forward last week and saying "We were breached," but the company has suffered for it ever since. The market responded to the news by gutting the company's value from over $14 per share last Tuesday to a low of just under $8 this week. Reputationally, you just can't measure the damage - Heartland is now synonymous with "breach," and that's a tough tag to shake. Unable to answer quest

Paperwork containing the personal medical information of at least 66 patients at Massachusetts General Hospital was lost this month when an employee apparently left it on an MBTA train. The hospital sent out letters last week to patients whose identities were included in the lost paperwork, telling them the information listed their names and dates of birth, and private medical information, including their diagnoses and the name of the provider with whom they met. The material constituted billing records for patients who attended the hospital's Infectious Disease Associates outpatient practice on Fruit Street on March 4. Deborah A. Adair, the hospital's privacy officer and director of health information services, said in a statement released yesterday that while the incident was regrettable, the hospital followed privacy laws by immediately alerting affected patients and authorities, including the state attorney general's office and the Department of Consumer Affairs and Business Regulation. "[Hospital] police and security are thoroughly investigating this matter not only with an eye toward recovering the missing information but also toward making sure that this will not happen again," Adair said. "Our information privacy and security policies and procedures are among the strongest in the healthcare industry, but incidents such as this remind us that we must continue to review and revise them, as well as continue to educate our staff on best practices to avoid incidents such as this." According to hospital security reports, a manager in the infectious disease center's billing unit told supervisors that she left the paperwork on a Red Line train the morning of March 9. The manager said she had brought the paperwork home with her to work over the weekend and left the material sometime between 7:30 and 9 a.m. The Transit Police were notified, but the paperwork was not found.

The country's largest office products store sold a returned computer hard-drive on clearance containing hundreds of personal files on it - a move privacy experts say violates key provisions of a privacy law requiring businesses to safeguard personal information of customers. The transaction occurred recently at a Staples Business Depot store in Ottawa, one of about 300 across the country. When the purchaser booted up the Maxtor mini, he found hundreds of files on the external hard drive. The files, totalling about 400, belonged to Jill Vickers, a retired political science professor from Carleton University. They included some research papers already in the public domain, but some were sensitive documents. "It is especially of concern to me as the files contain some 20 years of reference and assessment letters which are confidential documents," said Vickers, who recently purchased a new computer system for her home that initially included the Maxtor backup drive. When her son, who was tasked with transferring her files to the drive, noticed the daily automatic backup function was not functioning properly, he returned it to Staples. He thought he had deleted the files. "Even though it's not in my possession, it's my data. They should wipe it clean," Vickers said of Staples. Canwest News Service last week provided Staples with the model and serial number of equipment, as well as the receipt for the clearance purchase. A company spokeswoman said it required more time to gather the facts to comment on the specific incident. "We will continue to look into this," said Alessandra Saccal. In a statement, she reiterated, "privacy of any kind is of great concern to us, that is why we have procedures in place to clear any items with memory before being resold."

Every day for one hour, Olympic-level athletes all over the world have an appointment they cannot break. The swimmer Dara Torres, a 12-time Olympic medalist, squeezes her hour into training, running errands and caring for her 3-year-old daughter. The curler Nicole Joraanstad schedules her hour at dawn, but says it often interrupts her sleep. The Olympic decathlon champion Bryan Clay makes himself available at night, when he is most likely to be home with family. Since Jan. 1, Olympic-level athletes have had to schedule their daily availability - hour and place - three months in advance so drug testers can find them, according to new World Anti-Doping Agency rules. And violating those rules can have serious repercussions. Three missed drug tests within an 18-month period during an athlete's appointed hour count as a positive drug test and can result in a one- to two-year ban from competition. Because the element of surprise is crucial to effective testing, athletes are also subject to random out-of-competition tests at any time. And they are tested at competitions. Jacques Rogge, the president of the International Olympic Committee said, "Sports today has a price to pay for suspicion." But some athletes say the rules have gone too far. "It's absolutely too much," Torres said in a telephone interview. "Why make this more cumbersome when we do so much already? We're at the point where we have to find a middle ground." Never before has there been so much protest regarding out-of-competition testing. Athletes in nearly every sport as well as organizations like FIFA, soccer's international governing body, have publicly criticized the doping agency's regulations. At least one lawsuit challenging the rules is in court. Sixty-five Belgian athletes, including the world-class Quick Step cycling team and its star Tom Boonen, filed a class-action lawsuit claiming that the new rules violate European privacy laws.

The following is an excerpt from the book The Truth About Identity Theft. In this section of Chapter 11: Social Engineering (.pdf), author Jim Stickley explains how easy it really is to hack a password. People often ask me how hard it is to hack a password. In reality, it is rare that I ever need to hack someone's password. Though there are numerous ways to gain passwords on a network and hundreds, if not thousands, of tools available to crack encrypted passwords, in the end I have found that it is far easier to simply ask for them. A perfect example of this type of attack was a medium-sized bank that I was testing recently. The bank's concern was related to the new virtual private network (VPN) capabilities it had rolled out to a number of its staff. The VPN allowed staff to connect directly to their secured network while at home or on the road. There is no doubt that a VPN can increase productivity, but there are some pretty major risks that can come with that convenience. The bank explained that the VPN was tied into its Active Directory server. For people who are not technical, basically this just means that when employees log in via the VPN, they use the same credentials they use to log on to their computer at the office. So I went back to my office, sat down, and picked up the phone. The first call I made was to find out the name of an employee in the IT department. I called the company's main line to the bank, pressed 0, and asked to speak with someone in the IT department. I was asked what I was calling about, so I told the employee I was receiving emails from that bank that seemed malicious. I could have used a number of excuses, but I have found that if you tie in an unhappy customer with a potential security issue, your call gets further up the food chain. In this case, I reached a man who I will call Bill Smith. I made up a story about the email, and after a few minutes, he was able to explain to me that I had called the wrong bank and it was actuall

Overview Privacy is a fundamental human right. It underpins human dignity and other values such as freedom of association and freedom of speech. It has become one of the most important human rights of the modern age.[1] Privacy is recognized around the world in diverse regions and cultures. It is protected in the Universal Declaration of Human Rights, the International Covenant on Civil and Political Rights, and in many other international and regional human rights treaties. Nearly every country in the world includes a right of privacy in its constitution. At a minimum, these provisions include rights of inviolability of the home and secrecy of communications. Most recently written constitutions include specific rights to access and control one's personal information. In many of the countries where privacy is not explicitly recognized in the constitution, the courts have found that right in other provisions. In many countries, international agreements that recognize privacy rights such as the International Covenant on Civil and Political Rights or the European Convention on Human Rights have been adopted into law. Defining Privacy Of all the human rights in the international catalogue, privacy is perhaps the most difficult to define.[2] Definitions of privacy vary widely according to context and environment. In many countries, the concept has been fused with data protection, which interprets privacy in terms of management of personal information. Outside this rather strict context, privacy protection is frequently seen as a way of drawing the line at how far society can intrude into a person's affairs.[3] The lack of a single definition should not imply that the issue lacks importance. As one writer observed, "in one sense, all human rights are aspects of the right to privacy."[4]

VANDALS who attacked Fred Goodwin's mansion could have been helped by Google's new Street View, it was claimed yesterday. Security experts say the attackers may have "cased" the shamed banker's £3million Edinburgh home using the detailed images provided by the controversial new service. It could have helped them plan the attack, in which windows were smashed and a car wrecked, by showing them how to get in and escape unnoticed.

Privacy & security are individual rights and responsibilities, not just corporate or governmental responsibilities. Reliance on technology is bound to fail without motivation for all involved to find mutual benefits.

Identity theft and security is always in the spotlight through the constant stream of news stories about companies losing confidential customer or client data, such as social security numbers, credit card numbers, health histories and so forth. These "breaking news" stories now seem to happen so frequently that we scarcely pay attention to them unless, of course, we are directly impacted by them. They have, however, heightened the public awareness and have even spawned new identity protection businesses. Information technology companies rightly react to this by developing new technologies to improve security and eagerly market these to CIOs as a way to protect the personal information of their customers and clients. While we should use these appropriately, we can't rely just on technology for identity protection. While some of these security incidents involve someone hacking into a system, many involve a human failing. Examples include a laptop with confidential information being lost or stolen and employees e-mailing sensitive data to their personal e-mail accounts so they can work on it from home.

The D.C. agency that handles college financial aid requests said yesterday that it had accidentally e-mailed personal information from 2,400 student applicants to more than 1,000 of those applicants. The Office of the State Superintendent of Education (OSSE) said it has notified all students of the breach, which occurred when an employee of the agency's Higher Education Financial Services Program inadvertently attached an Excel spreadsheet to an e-mail. The information included student names, e-mail and home addresses, phone and Social Security numbers and dates of birth. The disclosure involved the "DC OneApp," an online application that allows D.C. students to apply for a series of grant programs. They include DCTAG, which provides awards of up to $10,000 toward the difference between in-state and out-of-state tuition at public four-year-colleges in the 50 states. The accidental disclosure went to about 1,250 DCTAG applicants, officials said. OSSE never publicly announced the breach, which occurred Wednesday. It did express regret for the incident in an e-mail sent to students and parents the next day. A parent made the e-mail available to The Washington Post over the weekend.