So often I come across library websites that have blogs and even Twitter feeds, but don’t integrate the content into the page thereby forcing users to add another click to see the content.

Meebo is common and easy enough to figure out on one’s own, perhaps, but what about the many other channels through which reference could take place? Skype, for instance? If one of the challenges of the virtual reference interview is missing out on non-verbal cues from patrons, then what is stopping the library from implementing webcam reference?

By providing social media tools and the opportunity for your users to provide commentary and feedback on library programming and services–especially if those comments are acknowledged or even acted upon–is an easy and unbelievably effective way to increase appreciation and support for your organization.