This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing. Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
I assume you have already read numerous articles about the neverending debate between mobile and native web applications. Moreover, this debate will undoubtedly grow along with Android's market share. If you'd like a broad, comprehensive look at the pros and cons, I recommend this must-read article: The fight gets technical: [...]
Easy to use, mobile-optimized Web interface to the TOXNET databases, covering toxicology, hazardous chemicals, environmental health and related areas. Provides a simplified, mobile-friendly Web interface to access PubMed. PubMed contains millions of article citations from thousands of biomedical journals. Many citations include abstracts.
“creates opportunities for efficient, mobile, and innovative learning.”
“the flexibility of iPad technology,” noting that “iPad allows students to view and annotate course content electronically, facilitating advance preparation as well as in-class note-taking in a highly portable, sharable and searchable format.”
the dynamic screen on the iPad can enhance medical images and tables that populate medical text.