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This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing. Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.

I assume you have already read numerous articles about the neverending debate between mobile and native web applications. Moreover, this debate will undoubtedly grow along with  Android's market share. If you'd like a broad, comprehensive look at the pros and cons, I recommend this must-read article: The fight gets technical: [...]

Easy to use, mobile-optimized Web interface to the TOXNET databases, covering toxicology, hazardous chemicals, environmental health and related areas. Provides a simplified, mobile-friendly Web interface to access PubMed. PubMed contains millions of article citations from thousands of biomedical journals. Many citations include abstracts.