The ladder makes it clear that the majority of people online are what Li and Bernoff call "spectators" (people who consume content rather than create it; it’s a high number, 70 percent) with a minority of "creators" – in essence, the reverse behaviour, representing 24 percent of people online who publish a blog, create and upload video and audio, etc – much of the content that the "spectators" consume
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Behaviorgraphics: Better Understanding of Levels of Engagement | Social Media Today - 0 views
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Google, MasterCard offer 'Google Wallet' to allow consumers to pay with smartphones - l... - 0 views
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This Is The Secret Ingredient of Content Marketing - 1 views
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INF 6107 - Le Web social - Blogues et microblogues - 3.3 Les origines des blogues - 6 views
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